Digital Marketing Specialist Jobs

Who we are and what we do

Audinate leads the world in networked media with our "Dante" technology which is used extensively in professional audio & video applications, including live events, broadcast, entertainment venues and communications systems.

Dante harnesses the power of IT networking to make AV better, replacing the need for specialised point-to-point analogue and digital connections. With audio and video making up so much of our daily lives, we play an important role in every great audio-visual moment. The Dante technology embedded in popular AV products makes it possible for users to connect sound and vision like never before.

You’ll find us in the largest companies and institutions like NFL Media Headquarters, Microsoft, major universities and even a 900-year-old cathedral featured in Harry Potter.

What you’ll be working on

The Digital Marketing Specialist is responsible for planning, producing and optimizing end-to-end email and social media marketing campaigns. This includes managing our email database and leveraging content management platforms and web technologies to drive engagement. The person who thrives in this role understands customer engagement and sweats subject lines to get their emails opened.

What we're looking for

To be successful you’ll need proven experience working with email marketing technologies such as Hubspot, plus other web technologies such as WordPress and Drupal, and social media platforms such as LinkedIn, Facebook, Instagram and YouTube. Strong communication skills are essential in this role, and you’ll need to be able to write and edit crisp, engaging content.

We want someone who believes that the only thing that matters is everything. A passion for answering the question of what the world needs most that we’re uniquely qualified to deliver.

The preferred location for this role is Portland, OR.

Responsibilities

• Analyze campaign performance and suggest ways to improve engagement.
• Plan social media strategies and campaigns, including content to drive engagement
• Identify target audiences and help grow our database.
• Manage the email marketing calendar to avoid list fatigue and minimize unsubscribes.
• Serve as the primary owner for Audinate social media channels, including LinkedIn, Facebook, Instagram and YouTube.
• Design and implement direct and nurture email marketing campaigns.
• Upgrade our email templates using graphics, personalization and testing.
• Proofread emails for clarity, spelling and grammar.
• Report on leads generated from email marketing campaigns.
• Ensure all emails adhere to GDPR and industry standards.

The successful candidate will have...

• Experience with paid social media campaigns and optimizing spend to maximize response rates.
• Attention for details big and small with an appreciation for how much the small things matter.
• Strong project management skills and an ability to work under tight deadlines.
• Knowledge of SEO/SEM and Google analytics.
• Familiarity with analytical and database tools.
• Exceptional written communication and copywriting skills.
• Proven ability to influence cross-functional teams without formal authority. The ability to work collaboratively with sales and marketing.
• The ability to project manage the email marketing calendar and juggle competing campaign priorities across the team.
• Proficiency in marketing automation technology.
• Proven track record of driving engagement with B2B social media audiences, including LinkedIn, YouTube, Facebook and Instagram.
• Hands on experience with HTML and content management systems (Hubspot preferred).

Physical requirements

• Performing the duties of this job regularly involves sitting, walking, standing, hearing/listening, repetitive hand movement, and vision requirements – close vision, adjust focus, color code. Lift, carry, or otherwise move and position a minimum of 25 pounds on an occasional basis.

Mental Requirements

• This position requires the ability to maintain an appropriate work pace; comprehend and follow instructions; exercise logic and reasoning; organize and prioritize; read; compose written communication; communicate verbally; problem solve make decisions; count and compute; analyze and interpret data; multi-task/re-direct; experience numerous interruptions.

Work Environment

• The noise level in the work environment is usually quiet to moderate. This job description is not designed to cover an exhaustive list of duties. Other duties may be assigned, and activities may change at any time with or without notice.

What you’ll experience with us

With us, your ambition extends as far as our reach. Working alongside experts and enthusiasts from different backgrounds, you’ll refine your skills as we define our products. We’ll experience and share a purpose we can see and hear as we pioneer the future of AV together.

In addition to a competitive salary, annual bonus and equity incentive plan, you’ll experience our diverse, values-based culture and a range of benefits such as flexible working through to volunteering leave.

Audinate provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.