Digital Marketing & Web Specialist

Position Responsibilities:

• Website analytics: Analyzing website traffic and user behavior to identify areas for improvement and monitor the effectiveness of website strategies.
• Content management: Managing and organizing website content to ensure that it is well-structured and easy to find, and creating new content as needed.
• Search engine optimization (SEO): Developing and implementing SEO strategies to improve the website's visibility and ranking on search engines.
• Website maintenance: Regularly updating and maintaining the website's content, including images, text, and multimedia.
• User engagement: Creating and implementing strategies to increase user engagement with the website, such as developing new content and optimizing user flows.
• Reporting: Creating and presenting reports on website performance to stakeholders, and providing recommendations for improvements based on data analysis.
• Data collection and analysis: Collecting data on website performance using tools such as Google Analytics, and analyzing this data to identify trends, patterns, and areas for improvement.
• Web and digital optimization: Conducting website performance analyses and identifying opportunities to improve website speed, functionality, and user experience.
• Collaboration: Working closely with other members of the production / in-house agency and digital marketing team, such as designers and developers, to implement website optimization strategies.
• Design and development: Working with a web design team to ensure that the website is visually appealing and user-friendly, and ensuring that it meets industry best practices for website design and development.

Qualifications:

• Education: A bachelor's degree in marketing, business, communications, or a related field is typically required for this role.
• Project Management Skills: ability to manage multiple projects and priorities effectively, ensuring that campaigns are executed on time, on budget, and meet business objectives.
• Strong interpersonal skills and the ability to build and maintain relationships with key stakeholders, including the ability to be flexible, positive and well organized to thrive in a fast-paced, high-growth environment with exciting opportunities.
• Continuous Learning: You should be up-to-date with the latest trends, best practices, and emerging technologies in digital marketing and web design and development, as this industry is constantly evolving.
• Web Design and Development: knowledge and experience in web design (Wordpress) and development, including coding languages such as HTML, CSS, and JavaScript, as well as website builders and content management systems (CMS).
• Digital Marketing Skills: expertise in various digital marketing channels and tools, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
• Communication Skills: effective communicator and proactive collaborator
• Analytical Skills: ability to analyze data and use analytics tools to measure the effectiveness of your digital marketing campaigns and make data-driven decisions to optimize the firm-wide digital strategy.
• Creativity: creative mindset and experience developing engaging and relevant content for digital marketing campaigns.

• Incentive compensation related to origination of new client sales
• Discretionary incentive compensation based on firm, group and individual performance
• Top rated wellness program
• 401k with Profit Sharing
• Flexible Spending Account and Dependent Care Account
• Flexible working environment including remote and hybrid options
• Medical, Dental, and Vision Insurance on the first day of employment
• Tuition Assistance Program and CPA support program with cash incentive upon completion
• Parental Leave – coverage for both primary and secondary caregivers
• 9+ holidays and discretionary time off structure

• A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
• Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.
• Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
• Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
• Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
• An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.