Marketing Data Information Management Analyst Senior – Paid Media (Remote)

Why USAA?

Let’s do something that really matters.
At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

We're seeking a talented Senior Marketing Data Analyst (paid digital media) to join our Analytics Enablement team. This role can work from home from any location in the continental U.S. with occasional business travel.

The Analytics Enablement team, part of the Marketing, Data & Analytics organization, works in service of frontline Analytics and Media Execution teams across USAA's lines of business. Our vision is to ensure USAA's Marketing organization has industry-leading information delivery and reporting access to power downstream applications across the marketing campaign lifecycle. Marketing delivers quality reporting and data intelligence solutions to the organization and assists USAA line of business teams with drawing insights to make informed, data-driven marketing decisions.

This role is critical to in-housing Paid Media data on-premise at USAA and will be engaged in all phases of the data management lifecycle. The role displays expertise on how to plan, deliver, stitch, and manage advertising/marketing data so it can be easily leveraged by business partners.

In this role you will manage and analyze information using a variety of techniques and tools in alignment with USAA's Enterprise Information Standards. This role may be responsible for one or more information management function noted: 1) Metadata includes defining and documenting data ensuring the information is understood. This may include working with project teams or support teams to define, redefine, or continue maintenance of the metadata. 2) Data Quality includes defining data quality rules ensuring data is measured and trusted. This may include working with project teams to define data quality requirements as well as ensuring ongoing assessments of data quality. 3) Information Lifecycle Management includes archiving and purging of data to meet the needs of the business while reducing corporate risk. 4) Data Security and Privacy includes managing the security of data access as well as privacy of data sharing in compliance with external regulations and internal policies. This may include working with other departments to ensure compliance to GLBA, FCRA, PCI DSS, etc. Master Data and Reference Data includes managing key corporate data to ensure the organization can manage its operations with accurate and consistent information.

What you'll do:

• Recommend Master and Reference Data processes and procedures to align with Enterprise Policies and Standards.
• Support Data Lineage collection and stitching to ensure complete end to end data flow of critical data.
• Identifies and manages existing and emerging risks that stem from business activities and the job role.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.
• Identify and maintain data quality corrective action plans.
• Create and maintain reference data in accordance to defined processes and procedures.
• Champion and support delivery of information in accordance with Information Governance standards and data management practices.
• Review and validate metadata repository and metadata association. Improve metadata to add additional value to the organization.
• Leverages advance data management knowledge in support of one or many of the information management practices. This person may be acting in a steward capacity or considered a support role with expertise for the information steward as needed.
• Follows written risk and compliance policies, standards, and procedures for business activities
• Ensure compliance and remediation of sensitive data in accordance to defined policies and processes as a steward.
• Partner with IT and other Information Management resources to define and implement Access Management strategies in alignment with Information Governance policies in a Steward capacity.
• Integrate Information Management practices into existing processes including ability to incorporate data management practices into new and emerging information technologies.
• Lead discussions with cross-functional teams.
• Support compliance assessment process by reviewing and documenting failures from data quality compliance assessment checks.
• Align best practices and tools based on business needs.
• Develop archiving and purging strategies and processes in steward capacity as needed.
• Lead Privacy initiatives through classification and analysis of sensitive data.
• Development of controls to mitigate data quality risks including data quality plan development, implementing data quality rule checks, monitoring data quality results, reports and dashboards, as appropriate.
• Responsible for the update of Information Asset Inventories and validation to ensure data and assets are classified appropriately.
• Analysis of Root Causes to identify existing or merging risks. Identify opportunities to strengthen controls and reduce residual data quality risks.
• Partner with IT and Legal to ensure archiving and purging activities of data is in compliance with legal requirements.
• Review, validate, and record data quality information including data quality rules, thresholds, and standard metrics of quality for data elements that support critical business processes.
• Manage quality and maintenance of master data as it is created.
• Support compliance assessment process by identifying and escalating items that may be a risk to the corporation.
• Identify and implement process improvements.

What you have:

• Demonstrates the ability to lead efforts of analysis and resolution of problems or issues; identifies when and how to escalate problems to the appropriate level.
• Bachelor's Degree in Business or Science discipline is required; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• Experience in synthesizing key information / data and research in order to recommend information management initiatives that meet business goals.
• Proven ability to build business knowledge through meaningful partnerships at the individual contributor through executive levels.
• 6 years of experience in an information management practice, business application function, or data delivery OR If Advanced degree in a Business or Science discipline, 4 years of experience in data and analytics, technical, or business relevant function.
• Intermediate SQL knowledge including SQL-based languages.
• Demonstrated expert communication skills with the ability to deliver presentations to all levels of management including concise presentation of complex technical details.
• Proven experience applying data management practices and tools to address data management risks and concerns during data lifecycle.

What sets you apart:

• Experience partnering with IT and cloud-based data warehouse solutions (Snowflake preferred) to integrate media data from advertising partners and ad serving platforms into marketing capabilities.
• Experience in data lineage source to target identification, correcting data discrepancies, identifying data anomalies, root cause analysis, and detecting gaps/opportunities across data migration.
• Experience in Agency/Paid Media data management and data hygiene. Preferred experience in the following platforms: Google Marketing Platform (CM360, SA360, DV360), Social (Facebook, Snapchat, etc.), and Demand Side Platforms (DSPs) such as Yahoo, Amazon, and DV360.
• Experience as an information steward, identifying and managing critical data.
• US military experience through military service or a military spouse/domestic partner.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer:

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $86,520 - $165,340.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Relocation assistance is not available for this position.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.