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Media Planning Manager Jobs
Company | Procter & Gamble |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Manufacturing |
Expires | 2023-07-27 |
Posted at | 10 months ago |
As a Media Planning Manager you will
- Project manage brand-specific and cross-category work
- Evaluate media opportunities and craft POVs for the category
- Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, media costs
- Coordinate trafficking and tagging across all media types (Digital, TV, Radio, etc.) and ensure Account teams have appropriate specs and accurate creative is being used (key point to of coordination with Ad Ops, Investment teams and account team from creative agencies)
- Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing is properly maintained
- Day-to-day contact for agency partners- collaboration, timing, asset needs, etc.
- Develop and execute Digital campaigns including supplier RFP/evaluation, campaign set up and optimization
- Understand and ensure team is on track for all brand-specific media deliverables
- Lead preparation, development, execution, and monitoring of media plans
- Extrapolate and synthesize insights from reporting data from various platforms including DCM, Social platforms and Media Tools and monitor campaign pacing
- Lead statuses and coordination and communication with the brand team(s)
- Ensure records of plans, insertion orders, schedules, etc. are in place and compliant
- Responsible for billing reconciliation with buying agency including Proof of Performance process
- Navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions. Gain alignment to recommendation and oversee execution.
- Work well in a team-based, fast paced, detail-oriented environment
- Creatively envision solutions that meet the needs of the business
- Apply media expertise to lead and develop best in class media plans, approaches, and delivery.
- Continuously learn and build media expertise while becoming fluent in “P&G”
- Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
- Keep current with what’s going on in the industry (industry periodicals, email newsletters, websites)
- Desire for deeper understanding of media planning and activation as well as the business
- Bachelor’s Degree
- Foundational marketing acumen.
- Advanced computer skills (MS Word, Excel, PowerPoint)
- Basic understanding of all/most media vehicles and channels.
- Passion for Media, including TV/video, mobile, banner, search, social, publishing, programmatic and branded entertainment.
- 1+ years media agency experience in a media or communications planning role
- Experience using media-specific software, tools and data (MediaTools, MediaOcean, Prisma, comScore, MRI, agency research and planning tools, etc.)
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