Manager, Marketing Planning Jobs

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DSS is seeking a Manager who will join our New York City Marketing Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories.

Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The ideal candidate has deep expertise in digital performance marketing channels and knows about respective levers to pull back or push performance. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skillset to the role.

The role will include assessing factors impacting resource allocations around the globe and considering which countries and digital channels should have heavier investment versus less.

We are looking for a detail-oriented candidate with a strong analytical and reporting background, and experience in direct-to-consumer digital marketing. The individual should have a strong interest in financial modeling and have experience in defining and automating data-driven decision making.

The pace and cadence for change at DSS necessitates an ability to manage multiple projects, collaborate with multiple stakeholders, and work with speed.

Responsibilities

• Coordinate key media partners to develop regular business reviews with global teams
• Partner closely with global leads on strategic paid media initiatives with a focus on acquisition based paid media planning
• Ensure country level support of paid media strategy across existing channels (i.e. Paid Search, Paid Social, Programmatic Display, Audio, Video)
• Lead delivery of paid media performance narrative and strategic implications across business units.
• Lead and optimize bottoms up performance marketing budget and forecasting processes
• Lead channel and vendor-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.
• Work in tandem with paid media execution team to ensure optimizations & learnings are being communicated to regional teams
• Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks and opportunities to leadership.
• Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing
• Develop and lead regular cadence meetings with regional leads to provide latest performance information and educate on paid media tactics and strategies
• Develop business case calculations for investment in- and decreases. Communicate and collaborate cross-functional ensure transparency and alignment.
• Support implementation and execution of marketing mix model results
• Work closely with global teams as well as digital channel leads on paid media planning, forecasting, and monitoring of country specific goals
• Identify, prioritize, and articulate paid media campaigns and initiatives
• Contribute to strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content, audience targeting & messaging)

Basic Qualifications:

• Experience with subscription services highly preferred
• Deliverable-focused, strong work ethic, able to prioritize, and resolve an array of issues simultaneously
• Excellent written and verbal communication skills
• Very strong analytical skills and the ability to identify and resolve issues
• Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
• Able to maintain both a rigorous attention to detail and a big-picture strategic mindset
• Excellent modelling skills with a special talent to defend model assumptions
• Proven leadership skills, with a successful track record of team building and developing talent
• Familiarity with data visualization tools and methodology (e.g. Tableau, Power BI)
• Experience working in a DTC environment
• High level of proficiency with PowerPoint and Excel
• Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
• Experience in consulting and / or investment banking highly preferred
• 8+ years of experience in investment banking, financial analysis or growth marketing analytics

Required Education

• Bachelor’s degree in Analytics, Statistics, Business or related field

Preferred Education

• MBA

The hiring range for this position in New York is $117,342 to $157,410 per year and in Los Angeles is $112,012 to $150,260 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.