Manager, Media Planning (Disney Branded Television/ National Geographic)

We have an exciting opportunity on the Media Team within the Disney Branded Television and National Geographic content marketing teams at Disney.

The Manager, Media Planning is responsible for developing and executing paid media strategy and tactical campaigns that drive awareness, viewership, engagement and brand affinity for Disney Channel, Disney Junior, DisneyXD, Disney Original Documentary, National Geographic, National Geographic Wild and National Geographic Documentary Films across linear, Disney+, Hulu and YouTube platforms.

This position is a key touchpoint for how our marketing campaigns are brought to life to our consumers, as the day-to-day manager for campaign planning and development through every detail of the planning and execution. This position requires a strong understanding of the media landscape. This integral role will manage a Media Coordinator on our team.

This is a fast-paced, multi-faceted position that requires strategic thinking, attention to detail, organization, and communication, while being able to manage several projects concurrently.

Responsibilities:

• Provide guidance to coordinator to/submit 1st party data requests
• Work with agency of record to launch media campaigns, from initial ideation to execution of tactics and post-campaign analysis (PCA)
• Adhere to legal guidelines and communicate media plans with legal partners to gain approval
• Create one-sheet, executive summaries and presentations to articulate media plans and ideas with broader teams and present them to marketing executives or external partners
• Train and manage Coordinator on paid media execution, overseeing all campaign deliverables, QC process and deadlines
• Develop media agency relationship to maximize efficacy of media plans by inspiring creativity, scrutinizing recommendations and sharing insightful feedback
• Manage the off-air deliverables process and oversee media trafficking for all campaigns, working with Coordinator. Request ISCI codes, submit creative work orders and communicate asset needs to creative teams/outside creative agencies and QC ad materials that align with campaign flighting and adhere to legal guidelines. Review agency deliverables document (CAT, Smartsheet) for accuracy, due dates, input tune-in and CTA information. Interface with media agency and internal departments to traffic media and ensure timely, accurate delivery of materials
• Serve as a key media planning contact internally on all designated campaigns from inception through to execution. Determine timelines, set agendas and facilitate communication between all DBT, NatGeo, D+ and Hulu divisions involved
• Document coordinator performance for direct report and provide input on indirect report performance summaries during annual review process and provide ongoing feedback throughout the year
• Manage 3rd party vendor in execution of custom content, influencer activations, experiential programs, etc that are aligned with our brand standards and safety guidelines
• Develop audience strategy working closely with research team, marketing strategy and VP, Director(s) of Media to identify key audience segments and affinity targets, understand media habits and implement media strategy to reach KPIs
• Ad hoc projects as needed; Opportunity to stretch role on special projects
• Determine and manage day-to-day workload and expectations for Coordinator on assigned projects, providing feedback on their work in support of the campaign
• Event support – premiums (ideation, budgeting, ordering, sorting/packaging, handing out, etc), branding (including brand safety for screenings and food, etc) and on-site activation (signage/tech check, manage street teams/3rd party vendors and execution of on-site activation, etc)
• Contribute to team process documents and campaign tracker
• Participate in post-mortem analysis to evaluate results of media strategies and tactics, working with media agency to review dashboard results to make real-time campaign optimizations, review PCA and adjust future season strategies, and contribute to campaign unpacking process internally
• Manage campaign budgets and invoices while tracking spending for assigned campaigns and ensure efforts stay within budget and vendors are paid on time
• Develop and contribute to media strategy, writing media brief outlining planning parameters, audience targets, flighting strategies, campaign goals, proxy programming and media considerations; present to agency

Basic Qualifications:

5+ years of total work experience required

4+ years of digital media experience required

1+ year TV/Streaming experience required

1+ year kids marketing experience required

• Experience with paid media planning across traditional media (TV, radio, print, OOH) and digital (digital video/audio, display and social) required

Agency Or In-house Media Experience Required

Some travel required

Must live within a commutable distance to NYC office

Preferred Qualifications:

• 4+ years’ experience within media/marketing organizations preferred (agency or client side)
• Direct manager experience preferred

Education:

Bachelor's degree; B.A. in Marketing, Business Administration, Communications preferred OR Equivalent Work Experience

The hiring range for this position in New York City, NY is $90,480.00 to $124,410.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.