Channel Marketing Manager - Digital & Omnichannel

We are seeking a talented and experienced Channel Marketing Manager to lead our omnichannel digital marketing efforts. This role will be responsible for driving brand awareness, maximizing sales, and ensuring a seamless customer experience across digital channels through our retail partners.

CamelBak is a safe, supportive, and collaborative environment where we all move the ball forward. We are passionate about improving the outdoor experience through hydration; striving to make the planet a better place for all of its inhabitants through our work in sustainability and clean water access.

CamelBak has been recognized as one of the "Best Places to Work" by Outside Magazine. Not only do employees enjoy a casual, active lifestyle when off the clock, we promote a casual, supportive, team-oriented work environment while on the job. You won't see any stuffy suits and ties at our headquarters.

We are looking for dynamic individuals who are motivated, passionate, adaptable, and creative team players. CamelBak is growing in dynamic new ways and recognizes that the right people will enable us to continue our success.

This position reports to the Sr. Director of Global Ecommerce & Commercial Strategy and allows you the flexibility to work from your home office or is based out of our Petaluma, CA office.

As the Channel Marketing Manager - Digital & Omnichannel, you will have an opportunity to:

• Collaborate, develop and execute comprehensive digital marketing strategies that align with overall brand objectives, driving traffic, engagement, and conversion across all digital touchpoints.
• Develop and maintain a cohesive and engaging A+ content strategy for our brand's products on marketplace platforms and retailer websites.
• Support our performance marketing team and agency partner to administer and optimize performance marketing campaigns, including organizing ad creative, providing input for targeting and budget allocation, and analyzing campaign performance to drive continuous improvement.
• Manage the solicitation of product reviews from customers and industry influencers, leveraging these reviews across our digital sales channels to increase customer trust and drive conversions.
• Establish a budget & guidelines that qualifies and assesses viability of Marketing Development Fund (MDF) campaigns & weighs success against a benchmark or advertising spend. Manage and measure customer MDF campaigns against these objectives.
• Continuously assess and improve the user experience across digital channels, optimizing conversion funnels, reducing friction points, and ensuring a seamless customer journey.
• Stay informed about industry trends, best practices, and emerging technologies to proactively identify opportunities for innovation and optimization within our digital marketing efforts.
• Coordinate product seeding initiatives to generate authentic user-generated content and drive brand advocacy.
• Develop and execute cooperative marketing campaigns with retail partners, manage the retailer marketing budget and track ROI.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives, providing regular updates and actionable insights to stakeholders.
• Collaborate cross-functionally with our retail partners to ensure alignment and consistency of digital marketing strategies, campaigns, and messaging across all channels.
• Assist in briefing our internal creative design team, ensuring the timely delivery of engaging and on-brand assets for various digital channels.

You have:

• Proven track record of managing successful omnichannel digital marketing campaigns, achieving measurable results in terms of traffic, engagement, and conversion.
• Strong knowledge of performance marketing channels and tools, including SEM, SEO, paid social media, and display advertising.
• Experience with managing cooperative marketing campaigns and working with retail partners.
• Passion for the outdoor industry and an understanding of its unique customer base, diverse retailers, and marketing landscape.
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners.
• 5+ years of experience in digital marketing, preferably within the outdoor industry or a similar consumer goods environment.
• Proficiency in using digital marketing analytics platforms (e.g., Google Analytics, social media analytics) to derive actionable insights and drive data-informed decision-making.
• Bachelor's degree in Marketing, Business, or a related field.
• Excellent project management skills with the ability to multitask, prioritize, and meet deadlines in a fast-paced, dynamic environment.