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Specialist, Marketing Programs Jobs
Company | Tebra |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-07 |
Posted at | 10 months ago |
About The Role
- The Marketing Programs Specialist will report into the Director, Marketing Programs, and will contribute to multiple highly visible marketing programs—including Nurture and Direct Mail—that are essential to the continued growth of Tebra business
- Develop a deep understanding of the Tebra solution, the company’s target audiences, and what has been most successful with those audiences to date
- You will have the opportunity to assist in the planning, execution, and optimization of campaigns that are sources of both qualified leads and overall revenue
- The team is deep and talented, with many years of B2B marketing experience, so there are plenty of opportunities to collaborate with seasoned professionals possessing extensive industry, channel-specific and creative expertise
- Help to identify, develop, and launch key initiatives around various marketing programs (i.e. email, webinar, direct mail) for our partner, customer, and prospect audiences
- Help to measure success and contribution to revenue for all of your initiatives
- Become cross-trained on our existing marketing programs across various channels like email and webinar, and provide operational support as needed
- Partner with Demand Gen and Sales leadership to ensure proper lead follow-up and conversion efficiency down-funnel
- The Tebra Marketing Team has proven success creating reliable, scalable sources of revenue for our company
- Excellent project management and relationship management skills
- Experience with various marketing tech stack tools such as marketing automation tools (Marketo, Pardot, Hubspot), Salesforce, GoToWebinar, Unbounce, etc.
- 1+ years experience in marketing or a related field (tech or SaaS companies preferred)
- Proven ability to translate target persona information into actionable marketing assets like campaigns, marketing copy, or creative deliverables
- Familiarity with marketing program best practices and KPIs (email delivery, webinar registrations, conversion reporting, etc.)
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