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Marketing Manager, Amazon Jobs
Company | 23andMe |
Address | Sunnyvale, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Biotechnology Research |
Expires | 2023-08-14 |
Posted at | 9 months ago |
23andMe is looking for an amazing Amazon/eCommerce Manager with solid Seller Central experience to join our growing gene pool!
- Develop strategy for Amazon channel and campaigns, including US and international programs
- Collaborate with Design and Advertising & Media teams on strategy, execution, and optimization of Amazon Advertising campaigns
- Optimize product listings and brand stores to educate customers and drive conversion, including partnering with Brand and Design teams on content development
- Support business objectives to drive sales and ROI while managing program responsibly within budget
- Ensure operational excellence with Amazon and communicate with stakeholders about account health (supply, forecasting, content, product pages, customer feedback)
- Work with Supply Chain and Business Operations on inventory management strategy and forecasts
- Develop relationships with the Amazon teams to further understand new initiatives and opportunities within the Amazon organization
- Monitor and assess competitive landscape, including promotions and new products within category, understand and proactively share where category and marketplace are heading
- Plan and execute successful sales events and advertising campaigns that drive awareness, sales, and referrals
- Understand and become expert in the Amazon shopper and shopping behavior, including partnering with the Consumer Insights and Analytics teams, to inform initiatives across channels
- Manage day-to-day operations of channel
- Develop data-driven framework to assess and drive business
- Explore and evaluate viability of new product launches and marketplace exclusive product variations
- Address and mitigate technical issues on platform
- Familiarity with Amazon Payments reports for accounting reconciliation
- Experience in media planning and strategy
- Analytical thinker with a firm understanding of product detail page optimization
- Ability to work from 23andMe's office in Sunnyvale, CA a minimum of 2 days per week
- Experience in promotional planning
- Minimum of 4 years of direct experience executing and managing Amazon Seller/Vendor Central accounts
- Exceptional written and verbal communication skills
- Familiarity with Amazon Seller/Vendor Central business reports
- Excellent cross-functional collaboration skills working with a variety of stakeholders at different levels across various departments
- Strong interpersonal, multi-tasking and problem-solving skills
- Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment
- Familiarity with Amazon third party monitoring tools
- Deep understanding of direct-to-consumer health and wellness category, DNA testing category, and/or subscription services are strong pluses
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