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Sr. Product Marketing Manager, Onboarding And Early Engagement, Amazon Music
Company | Amazon Music |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Software Development,Technology, Information and Internet |
Expires | 2023-08-19 |
Posted at | 9 months ago |
Description
- Partner with DISCO and the Product team to understand which features are being heavily used (expected vs not expected) and those not being used not being used as the product team intended in the early stages of a user’s lifecycle.
- Partner with the CCMP team and the Outbound & In-app marketing teams to develop the strategic framework for how to communicate with users early in their lifecycle to optimize long term engagement and retention.
- Identify gaps in first stream/first activation onboarding flows for new users.
- Develop and launch personalized landing pages by user acquisition channel, signup type, promo type and product tier to educate users as to how to use the product based on the features available at each tier.
- Track and measure performance of campaigns, identifying insights and socializing to inform future strategy and testing.
- Develop a new, personalized engagement strategy for new users accessing Amazon Music (Free/Prime/AMU) through voice upsells, mobile and web apps, and hardware devices within the first 30 days and during initial free-trial periods.
- Work with the Growth Team to develop an early use experiment roadmap and learning plans to test and learn how different content and channels perform to drive early engagement.
- Drive regular reviews of roadmap progress and results with leadership across marketing, finance and subscriptions tech.
- Identify which features and high value customer actions are the most relevant and impactful indicators for sustained engagement and retention.
- Collaborate with the Product teams (Growth, CCMP, CPT) to optimize the CX, feature spotlights, deeplinks, tool tips, content types (albums, playlists, podcasts, etc.) and other product features necessary to properly onboard new and returning users to the platform.
- Set the global standard for Free/Prime/AMU Welcome Email series and other onboarding marketing initiatives (IAM, MAI, Outbound).
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience using data and metrics to measure impact and determine improvements
- 4+ years product marketing experience working with cross-functional teams including engineering, product managers
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- 6+ years of professional non-internship marketing experience
- 2+ years of experience presenting and driving recommendations, articulate tradeoffs, and communicate plans to leadership
- Experience using automated solutions to streamline manual tasks
- Experience with customer segmentation, profiling, and targeting
- Experience within the media/entertainment industry and/or a subscription business
- Familiarity with engagement marketing performance KPIs and understanding of how to interpret KPIs to inform future strategy
- Experience using any of SQL or other analytical tools for conducting data analysis
- Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records
- Excellent verbal and written communication skills, and stakeholder management
- Excellent attention to detail and organization; passion for improving processes and workflows
- Comfort operating in a sometimes ambiguous and changing space
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