Marketing Effectiveness Specialist Jobs

Marketing Effectiveness Specialist

New York, NY, United States

Full time Schedule

$75,600 - $126,120

Annually*

* based on job, location, and schedule.

About:

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.

Macy’s Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.

Take the helm of one of the world’s most beloved brands and help bring it to life for our customers. As part of our team, you’ll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you’ll drive customer engagement and loyalty while sparking excitement.

Overview:

The Marketing Effectiveness Team enables and empowers the Macy’s organization with analytic insight and solutions to support planning, tactical execution and optimization of the customer experience. The Digital Marketing Analyst is responsible for supporting the Marketing team with reporting and analysis for search, affiliate, email, display, social, online video, and online audio campaigns. This position will utilize data to drive decision making within digital marketing and particularly assist in interpretation and application of new tools and data sets to drive optimization.

Essential Functions:

• Provide strategic recommendations, insights, and guidance to Marketing teams for Search, Affiliate, Email, Display, Social, Online Video and Online Audio.
• Drive development of new reports and enhancements to existing reports in Tableau. Continually work to automate existing manual reporting processes through Tableau.
• Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics.
• Conduct research on and provide insight into industry / competitive marketing trends.
• Broaden scope of KPIs for marketing channels. Drive optimization based on customer centric metrics.
• Analyze business results and provide standardized reporting across digital marketing tactics.
• Consistently apply a Macy’s Inc. omni-channel lens to analysis and insights.
• Aid in design, measurement, evaluation and recommendations of A/B testing with the goal of optimizing ROI and maximizing omnichannel sales for media tactics.
• Lead the application of insights to influence marketing strategies that drive measurable growth in online and store sales across strategic marketing initiatives such as Backstage, Loyalty program, etc.
• Identify business trends and shifts, and recommend data-driven responses and recommendations to the Marketing organization
• Partner with marketing systems team and external vendors to ensure data accurately flows into multi-touch attribution system.

Qualifications:

• Familiarity with one or more of the following analytics tools: SAS, R, Adobe Analytics, Google Analytics.
• BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics or other quantitative field preferred).
• Experience analyzing performance of digital marketing campaigns.
• Proficient in Microsoft Word, Excel and PowerPoint.
• Ability to think creatively, strategically and technically
• Experience utilizing tableau for data visualization.
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
• Experience writing complex SQL queries.
• 2+ years of experience using data to develop business insights and recommendations.
• Familiarity with one or more of the following marketing tools: Google Adwords, Facebook, DCM, DV360, Linkshare
• Time management skills and ability to handle multiple projects with competing priorities.
• Practice open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
• Ability to work a flexible schedule based on department and company needs

To view additional benefits information for this role, please visit https://bit.ly/3Sy3fOs