Marketing Communications Consultant - Finalsite Advantage - Remote

Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company’s people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the complex requirements around data privacy, accessibility, hosting and security. Finalsite products and services include award-winning website designs, a robust content management system, mass communications tools, a powerful enrollment management system, innovative inbound marketing tools, data integration, training, support and marketing consulting. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com. VISION Finalsite will transform the way school communities engage with their schools. SUMMARY OF THE ROLE Finalsite Advantage Consultants are responsible for providing individualized services to schools and/or districts to support them with their marketing, communications, admissions, and enrollment needs. As a member of a small team, each consultant has their own client base for which they are personally responsible. Work is varied and directly tailored to the needs of each client - resulting in a mixture of high-level strategy, planning, and guidance alongside practical support in the implementation of agreed initiatives. Advantage Consultants are expected to have a good level of understanding of all areas covered by the service but may have strengths or areas of expertise in a particular area of marketing, communications, or admissions. The client's needs are matched with the consultant’s strengths and experience wherever possible. Advantage Consultants requires a clear understanding of, and experience within, one or more of the following education sectors: US independent schools, US public school districts; International schools (English-language based). Experience using Finalsite Composer is essential. In addition to working directly with their own clients, Advantage Consultants are also a resource for the Finalsite Marketing Team in relation to presenting at Finalsite marketing events, mini-courses, and online training sessions. LOCATION 100% Remote - Anywhere within the US or UK. RESPONSIBILITIES

• Admissions & Marketing Initiatives Audit
• MARKETING & COMMUNICATIONS CONSULTING In the course of this work consultants will proactively scope and develop strategies and initiatives involving techniques such as:
• Competitor Review
• Ability to prioritize tasks within multiple projects and manage competing deadlines.
• Customer Journey Review
• Support with, the creation, layout & optimization of website pages in the new site.
• Ability to manage own workload
• Reviewing and refining key messaging
• Student Yield Campaigns
• Proactive support of the school team to ensure optimal use of Composer platform.
• Inbound Marketing initiatives
• Oversight of the development of written and visual content.
• Retention-Focused Communications Strategy
• Internal Communications
• Customer Persona Development
• 5+ years experience in a school marketing, communications, (or admissions) role.
• Experience in the development of short, medium, and long marketing/admissions/ enrollment plans.
• Creative copywriting skills desired
• Develop actionable and achievable plans and support the execution of projects and initiatives. Depending on the needs of the client, work may focus on:
• Accepted Student Campaigns
• Ability to inspire confidence in your own abilities, while mentoring and building confidence in the skills of others.
• Website review & improvements
• New Family Communications
• Digital Advertising review
• Planning and support for the development of new photography & videography.
• Visual Branding Development
• Work directly and independently with assigned clients to review, audit, and assess current marketing and communications activities.
• A clear understanding of, and experience within, one or more of the following education sectors: US independent schools, US public school districts; International schools (English-language based).
• Basic graphic design skills (Canva or similar) desired
• Consultation on design preferences and development of design brief.
• Customer Persona Development
• Inbound Marketing Initiatives
• Development of site map.
• Experience using Finalsite Composer
• Excellent communication skills - both written and verbal.
• Content Marketing
• Review of current site structure, home page priorities & overall content.
• WEBSITE REDESIGN SUPPORT is a frequent element of Advantage projects. Support in this area will include:
• Competitive Positioning Map
• Brand Message Development
• Development of homepage content strategy.
• Bachelor’s degree in marketing, communications or similarly relevant field.
• Customer Perception Surveys
• Admissions Event Planning
• Understanding of content and inbound marketing techniques.
• Experience with School Admin (‘Finalsite Enrollment’) highly desired Link to All Staff Competencies and Mental and Physical Requirements RESIDENCY REQUIREMENT Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States and the United Kingdom. Current residency, as well as continued residency, within the United States and UK, are required to obtain (and retain) employment with Finalsite. DISCLOSURES Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation.
• Oversight of website design process and support with detailed design feedback.
• Website launch activities. QUALIFICATIONS AND SKILLS ESSENTIAL