Marketing Communications Specialist Ii

As a Marketing Specialist II, you will be a crucial part of the Health Benefits Account business-to-consumer marketing team, working within a B2B2C framework. Your responsibilities will center around operational, product, and service-oriented communications efforts and programs, with a focus on delivering impactful marketing initiatives. You will play a key role in incident response, change management plans (including platform migrations), and providing support for transactional marketing needs.

In this role, you will collaborate cross-functionally with various departments, including call center, operations, product, technology, account management, and legal & compliance, to execute high-visibility marketing programs.

Key Responsibilities:

Develop and Implement Communications Strategies:

• •Utilize your experience as a communications strategist with technical writing expertise to create effective and comprehensive communication plans.
• •Craft end-to-end communications that incorporate the right mix of touchpoints and channels to educate and inform both internal and external audiences.

Project Management:

• •Oversee the progress of marketing initiatives, coordinating efforts with different teams to achieve objectives.
• •Support and manage projects of varying scales, from tactical to strategic, ensuring timely and successful execution.

Multi-Channel Writing and Editing:

• •Demonstrate strong writing and editing skills, adept at crafting compelling content for various marketing channels and mediums.
• •Tailor content to resonate with different target audiences and align with the brand messaging.

Content Development:

• •Ensure content is accurate, engaging, and aligned with the company's values and tone.
• •Develop high-quality content, including but not limited to blog posts, articles, email campaigns, social media posts, and website content.

Change Management and Incident Response:

• •If you have experience in change management and incident response, utilize this knowledge to effectively handle unexpected events and ensure seamless transitions during platform migrations.

Collaboration and Cross-Functional Partnerships:

• •Work closely with various teams, including call center, operations, product, technology, account management, legal, and compliance, to foster collaboration and execute marketing programs.

Key Attributes and Desired Skillsets:

• Comfortable in managing and supporting projects across different scopes and levels of complexity.
• Possess 5+ years of experience in communications and/or marketing, demonstrating a strong understanding of marketing principles and strategies.
• Familiarity with change management and incident response practices is a plus, providing you with an added advantage in handling unforeseen circumstances.
• Possess excellent collaboration skills, being able to work effectively with diverse teams and stakeholders.
• Demonstrate creativity in developing engaging and innovative content that resonates with the target audience.
• Showcase proficiency in multi-channel marketing, with the ability to tailor messages for different platforms and audiences.
• Exhibit expertise in technical writing, enabling you to create clear and concise communications that effectively convey complex information.

Details

• Pay- $32-$37/hr
• Contract role slated to last through February or 2024 with the high potential to extend
• Location- Remote/WFH role focused in Central Time