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Director, Community Management Luxe
Company | L'Oréal |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Personal Care Product Manufacturing,Manufacturing |
Expires | 2023-08-04 |
Posted at | 10 months ago |
Job Title: Director, Community Management, LUXE Digital Accelerator
- Coordinate with Marketing, PR, CRM, Ecomm and Customer Relations teams (L’Oréal Le Care) to develop and execute effective strategies that foster community growth and loyalty
- Ensure brand community managers have the proper brand voice for which to apply when working within the communities
- Develop playbooks and toolkits leveraging best practices that help widen the reach and increase engagement across brands’ social channels
- Lead the crafting of creative briefs and inspiration to prompt new ideas and thinking of how to engage with our current and future community
- Help identify key activations with other like-minded brands to develop and execute cross-promotional tactics on social media (giveaways, collabs, etc)
- Track performance in real time and drive weekly/monthly Real Time Optimization calls with the brand community managers
- Be the resident expert on industry and cultural trends to align social and digital strategy with broader marketing and partnership initiatives
- Ensure brands are growing the US A&I Market share by ensuring they generate sustained partnerships by identifying core community members and pulling them into the advocacy and influence funnel for brand.
- Lead the management and execution of the ongoing community strategy for the LUXE division and animate the group of community managers positioned in the LUXE brands
- Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings
- Develop community/fan group strategies and activations to help continuously drive authentic relationships
- Regularly track, analyze, and report on the performance of campaigns, content, and overall sentiment analysis
- Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
- Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously
- 10+ years of experience in Influencer Marketing, Community Management and Social Media
- A natural relationship builder with the ability to work well with a network
- Passion for beauty, trends, social media, and storytelling
- Proven writing skills (technical and creative)
- College Degree
- Luxury and/or beauty experience preferred
- Strong analytic skills in assessing ROI for impact of efforts
- Experience in community building and influencer campaign management
- Advanced Degrees
- Relevant Industry Certifications
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Mental Health & Wellness Programs
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Salary Range: $139,700 - $199,100
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