Growth Marketing Associate, Creative Operations

Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at cash.app/careers.

As Cash App has grown to 50M+ monthly active users, our Growth Marketing Team is working to innovate on how we continue to accelerate the company’s rapid expansion. We’re looking for a Growth Marketing Operations Specialist with high attention to detail who is passionate about learning the growth marketing process from campaign planning and creative development, to trafficking and performance analysis. You will partner with paid social and programmatic channel managers, as well as our creative team, to ideate, manage, and implement a creative testing backlog that optimizes performance and delivers insights.
You will:

• Identify new and emerging trends and insights across all platforms to help optimize creative strategy and uncover opportunities to acquire customers
• Maintain and share detailed documentation on the creative experimentation plan from hypothesis and test setup, to asset plan and performance
• Launch ad campaigns across paid social and programmatic channels, inclusive of creative set up, trafficking, testing and troubleshooting
• Collaborate with the paid channel and creative teams to plan, manage, and execute a creative testing backlog across 10+ paid acquisition channels
• Monitor and analyze creative performance metrics, track KPIs, and provide regular reports to stakeholders

Qualifications
You have:

• Strong attention to detail, highly organized
• Familiarity with mobile advertising and marketing channels (i.e. display / search / social advertising, DSPs, etc )
• Excellent written, verbal, and listening skills
• A strategic approach to execution, including an ability to identify process improvements
• 1-2 years of work experience in growth marketing, media planning, or digital advertising role

Additional Information
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $45.38 - USD $55.48
Zone B: USD $42.21 - USD $51.63
Zone C: USD $38.61 - USD $47.16
Zone D: USD $34.04 - USD $41.63
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Benefits include the following:

• Paid parental and caregiving leave
• Learning and Development resources
• Paid Life insurance, AD&D. and disability benefits
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
• Retirement Plans including company match
• Healthcare coverage
• Paid time off
• Employee Stock Purchase Program

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
US and Canada EEOC Statement
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.