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Company | Devsinc |
Address | San Francisco Bay Area, United States |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-08-05 |
Posted at | 10 months ago |
Devsinc is a US based global web and mobile application service provider with the distinctive talent to give a unique and unmatched experience to our clients. Headquartered in California, while having our core team in Pakistan, our company is able to work around the clock to provide software and IT solutions to our clients around the globe.
Responsibilities:
- Manage a team of designers, copywriters, and other creative professionals, providing guidance, feedback, and inspiration to ensure high-quality deliverables.
- Stay up-to-date with industry trends, best practices, and emerging technologies in B2B marketing and creative design, incorporating innovative ideas into campaigns.
- Oversee the creative production process, ensuring projects are delivered on time, within budget, and meet quality standards.
- Measure and analyze the performance of creative campaigns, leveraging data insights to optimize future creative strategies and tactics.
- Collaborate with external agencies and freelancers as needed to augment the creative team's capabilities and deliver on project requirements.
- Collaborate with cross-functional teams, including marketing, sales, and product, to understand business objectives and develop creative concepts that align with B2B marketing goals.
- Ensure all creative outputs are visually appealing, on-brand, and effectively communicate key messages to B2B audiences.
- Lead and oversee the creative direction and strategy for B2B marketing initiatives across the globe, with a particular focus on the USA market.
- Develop and maintain a deep understanding of the company's brand identity, target audience, and value proposition to ensure consistent and impactful messaging.
Requirements:
- Proven experience as a creative head or creative director in B2B marketing, preferably on a global scale.
- Demonstrated ability to develop and execute creative concepts across various marketing channels, including digital, print, and social media.
- Strong understanding of B2B marketing strategies, including lead generation, demand generation, account-based marketing, and customer retention.
- Strong communication and presentation skills, with the ability to effectively articulate creative concepts and strategies to stakeholders at all levels.
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