Creative Strategist, User Growth

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The User Growth Department leads our growth efforts for expanding our user base and building our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team has a series of mature product growth levers and is proficient in applying them to various businesses. At the same time, we also build new solutions to help the business achieve impactful breakthroughs.
Responsibilities
- Coordinate Creatives with External Agencies: Collaborate with external creative agencies to ensure seamless communication, alignment on goals, and timely delivery of creative assets that align with our Growth vision and objectives.
- Produce Assets In-House: participate on the internal creative production process, conceptualizing, designing, and producing high-quality visual and written content that resonates with our target audience across various digital and traditional platforms.
- Manage Creative Performance and Evaluate Optimization with Paid Ads: Work closely with the growth marketing team to analyze the performance of creative assets in conjunction with paid advertising campaigns. Identify opportunities for optimization and execute A/B tests to enhance engagement and conversion rates.
- Track Trends and Provide Systematic Scaling of Creative Performance: Stay informed about industry trends, competitor activities, and emerging creative strategies. Develop and implement systematic approaches to scale creative performance in key markets, ensuring consistency while adapting to local nuances.
- Provide Data-Driven Suggestions for Creative Ecosystems: Utilize data analytics and insights to develop actionable recommendations for enhancing the overall creative ecosystem. Collaborate with cross-functional teams to implement changes that align with data-backed strategies.
- Maintain a deep understanding of the industry landscape, consumer behaviors, and emerging technologies. Share thought leadership and provide innovative ideas that push the boundaries of creative execution while staying true to our brand identity.
Qualifications
- Proven experience in a creative strategy role, preferably in tech
- Strong portfolio showcasing successful creative campaigns and strategies
- Proficiency in creative software for editing
- Experience with data analysis and interpreting performance metrics
- Exceptional project management skills, with the ability to handle multiple projects simultaneously
- Excellent communication and presentation skills
- Ability to think strategically and creatively to solve complex problems
- Strong team player with the ability to collaborate effectively across departments
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]
Job Information:
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $114000 - $223250 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.