Group Account Director - Martech Solutions

My team is working with a global IT and digital transformation client with a director hire and Interactive Marketing Partner opportunity in Atlanta, San Antonio, Seattle, Irvine, Charlotte, NYC or Bloomingdale Indiana area.

The preferred candidate will have consulting/advisory/strategy experience in two or more disciplines:

• Customer experience strategy
• Digital design
• Direct digital/CRM marketing
• Marketing analytics
• Digital media buying
• Social marketing

They will be comfortable leading a high-performance team and if needed immerse themselves in customer problems in short 8-12 week engagements.

Must have skills:

Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm and a proven track record of working with CMOs, CDOs and CEOs

• Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media.
• A track record of managing agencies; to deliver high-performing digital content in line with the strategy, compliant with strict web and brand guidelines
• Experience of planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales,
• Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, MarTech systems)
• An understanding of the strategic drivers behind Marketing transformation programs and the experience and confidence to give an opinion that may conflict with the client's view
• Retention, etc)