Director, Retail Marketing Jobs

Who We Are

Therabody® is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody’s product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.

Who We’re Looking For

We are looking for a strategic Director to lead our Retail Marketing team. Working closely with the Sales team, this director will oversee our annual retail marketing strategy while collaborating with our retail partners and internal marketing teams.

Key Responsibilities

• Develop synergies with global digital teams and introduce process for shared best-in-class learnings across retail, DTC and Amazon in the America’s
• Work with internal Events team to ensure successful event planning and execution for trade shows and largescale training opportunities.
• Set, manage and balance the retail marketing budget
• Lead go-to-market readiness for North America product launches, national promotions and key moments, including asset briefing, product marketing inputs and competitive optimization. Serve as the representative of the America’s stakeholder in company-wide product development and planning process with ownership of AMR launch planning, marketing activation, sales/review sampling, and new item setup
• Lead 360-degree activation planning with the cross-functional teams to develop retailer and vertical specific strategies. Maintain annual key account marketing calendars
• Lead, mentor and develop the America Retail Marketing team, fostering development through regular check-ins, project delegation, and establishing team KPIs.
• Develop concepts that drive traffic to retailer's eCommerce sites through paid media, sponsored search, off-site marketing and other tactics. Develop reporting standards and institute data-driven performance management to drive spend efficiencies and optimization
• Be the centralization point of all sales asset needs and lead creation tools, assets and collateral
• Partner with Brand Marketing, Visual Merchandising and Creative to bring the strongest brand and product stories to life. Be a critical stakeholder in the development of all retail, product marketing and sales assets
• Regularly assess the in-store and online presentation of key accounts, identifying areas for customer experience enhancement, conversion growth, and optimization of retail marketing investments
• Partner with the Education and Marketing teams to develop training content and strategy, including development of a field marketing discipline
• Act as key marketing partner to Therabody Sales team, retail partners, and internal go-to-market teams. Design and implement the overarching annual retail marketing strategy to drive sell-in and sell-through performance. Assess revenue attainment and regularly support sales strategy to reach goals

The Right Person Would Have

• Analytical, with experience tracking and reporting marketing ROAS and optimization
• 10+ years of experience within product marketing, channel marketing or retail marketing in consumer goods or consumer electronics industries
• Creative, positive and high-energy individual with an ability to execute
• Must be an excellent communicator, natural networker, team player and highly-organized
• Deep knowledge of national retailer best practices and capabilities
• Bachelor's degree in marketing or related field
• Proven success leading cross-functional teams and processes
• Experience working at innovative and fast-paced businesses
• Passion for product and retail with demonstrated success in creating conversion-driving strategies and programs
• Excellent communication skills, including presentation skills

Therabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.