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Marketing Director, Expansions Jobs
Company | Sword Health |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-06-12 |
Posted at | 1 year ago |
About Bloom.
- Lead, develop and execute experimentation plans for new/evolving channels, technologies, content formats, and target audiences, including testing various advertising and social platforms, ad types, retargeting, etc
- Develop a marketing content and experimentation framework to determine optimal content across marketing channels and life-cycles stages
- Own the marketing automation roadmap. Using a test-and-learn approach, identify high-performing marketing campaigns and tactics across channels, and build automated campaigns to scale and accelerate growth
- Build SEO and SEM strategies to drive awareness and leads. Define, drive, and measure KPIs for Bloom's Search initiatives
- Analyze member-enrollment and engagement data to develop insights and recommendations for clients and prospective clients to meet enrollment and engagement objectives.
- Build and own International marketing expansion strategy and execution, including driving coordination with Legal/Compliance, language variations, and Product/UX synergy
- Lead the strategy for Bloom's website marketing, including the subdomain and subdirectory strategy, onboarding pages, and landing page testing and optimization
- Develop insights and self-service, automated reports to illustrate marketing opportunities at the individual client and prospect levels
- Experience launching marketing programs in new languages and new countries across multiple online marketing channels, building scalable processes
- A builder mindset, with examples of launching successful features or programs that have never been done before
- Highly curious, motivated, proactive, and adaptable to a fluid environment
- Bachelor’s degree in Marketing or Business, or equivalent work experience. Masters preferred
- 10+ years in growth marketing, including experience at a tech company where you have earned increasing responsibility and have been promoted based on high performance
- Data-driven focus with hands-on experience planning, executing campaign tests, and continually optimizing for improvement
- Demonstrated success inventing, building, and optimizing marketing campaigns that yield positive ROI and exponential growth
- Proven record of achieving ambitious goals under set targets, timelines and budgets
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