Retail Marketing Manager Jobs

Who We Are
Therabody® is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody’s product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.
Who We’re Looking For
The Retail Marketing Manager will help grow the brand identity through retail marketing strategies and brand campaigns. As part of the Sales team, this individual is the key point of contact for all retail and B2B marketing efforts that will drive sales of Therabody products across our specialty markets. Therabody is seeking an individual who is a creative innovator at heart, and who can envision, build, and execute marketing strategies across the lifestyle and wellness channels to build the brand, increase recognition, and drive sales. The Retail Marketing Manager develops, delivers, ensures execution, and measures the impact of marketing initiatives with key in venue customers to include product sell-in tools and meetings, point of purchase drivers, and enforcing brand and product presentation standards.
Key Responsibilities
Retail Marketing Management:

• Frequently audit key account in-store and online presentation. Identify opportunities for customer experience improvement, conversion growth and tactics to maximize retail marketing investments.
• Establish and maintain strong relationships with external partners and retailers, fostering collaboration on joint marketing activations, securing in-kind placements and developing synergistic brand and product storytelling opportunities.
• Strategize, collaborate and manage the execution of retail marketing activities within the specialty markets

Sales Enablement

• Ensure the sales team has the necessary resources and materials needed for to drive product adoption, sell-in and growth.

Merchandising And Display

• Monitor and manage the alignment of marketing assets deployed in retail locations.
• Work closely with the Merchandising team to design and place physical merchandising experiences within accounts.

Retail Training And Events

• Plan and execute training sessions for retail store associates, providing them with the knowledge and skills to effectively promote and sell products.
• Coordinate and participate in trade shows and event and work with internal events team to ensure successful event planning and execution.

Budget Management And ROI Analysis

• Track and analyze the return on investment (ROI) of marketing campaigns and assess company sales performance.
• Identify areas of opportunity for investment or reallocation of funds to optimize marketing activities.
• Provide recommendations for future resource allocation based on the results of ROI analysis.
• Manage the retail budget and activation calendar, updating it on a weekly basis.

The Right Person Would Have

• Must be a self-starter with energy, drive and determination to accomplish goals and demonstrated ability to multitask, set priorities, stay focused, and set clear milestones
• Creative-minded and strong problem solving ability
• Must have excellent written and verbal communication skills
• Passion for Therabody's mission of helping people live will and feel their best
• Must be results-oriented and possess excellent analytical skills
• 5+ years of consumer marketing experience at an agency or a fast-growing company that has scaled
• Ability to balance day-to-day execution and big-picture, strategic thinking
• Bachelor’s degree or equivalent
• Experience with consumer marketing with a focus on lifestyle and/or wellness

The annual base salary range for this position is from $60,000 to $85,000. This base pay range is for the U.S. and not applicable to locations outside of the U.S. Actual salary may vary based upon, but not limited to, candidate’s related work experience, business sector and geographic location. This position also is eligible for benefits and discretionary bonus, although incentive compensation is not guaranteed.
Therabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.