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Director (Or Vp) Platform Services Growth
Company | Evoke |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-08-15 |
Posted at | 10 months ago |
Evoke is a marketing and advertising agency servicing the healthcare industry. We partner with leading pharmaceutical, biotech, and medical device clients – consistently delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more effective interactions between our clients and their customers.
- Work to secure multi-practice/multi-agency brand, BU, and enterprise relationships that serve as anchor clients, not just one-off brand AOR relationships
- Leading and partnering on the coordination of outbound prospecting activity across platform services
- Working with Evoke Key Account Management to better understand gaps in competitive offerings and relationships that are dissatisfied to identify opportunistic points of entry
- A continuous feedback loop to the growth team and platform leaders on what’s being heard in the field to better position offerings and identify any gaps
- Brand, BU, and Enterprise level prospecting – developing, fostering and converting relationships at varying levels that align to Evoke’s growth strategy and key customer set
- With the Chief Growth Officer, Executive Director, Enterprise Partnerships and other members of the growth team, develop organization-specific growth strategies across Evoke
- With the growth team, identify barriers to anchor client growth and propose viable solutions to mitigate
- Activating the right Evoke SMEs at the right time within each target
- With the growth team, identify gaps or required augmentations in platform offerings relative to the competitive market
- A deep and ongoing understanding of each platform service area. A background on the service areas being represented is imperative
- Partnering with the Evoke Marketing team to formulate personalized and relevant account-based marketing strategies and tactics to increase Evoke’s awareness and equity of Evoke’s best in class and differentiated platform services
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