Product Marketing Manager, Operational Platform

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The operational platforms team is a significant part of the Ads Interface pillar. This team focuses on building solutions for ad diagnosis bot, ticket management, allowlisting, admin center, and more.
As the Product Marketing Manager for TikTok Ads Manager, you will use research and insights to develop product solutions, set the go-to-market strategy, and drive product adoption. You will partner cross-functionally with Product and Sales teams to identify solutions and establish the strategic direction for the future of our ads interface.
Responsibilities:
- Define go-to-market strategy and oversee execution and operation against the strategy for insights and tools products; Specify the value proposition, positioning, and messaging with the target audience.
- Set goals, success metrics and get consistent with key stakeholders. Drive product adoption and growth of products in global markets by feeding tactics such as sales enablement, automatic notifications, comm material production, webinars, client workshop, etc.
- Activate as a market strategy expert and partner closely with the sales team to deeply understand target markets and identify opportunities to make vertical-based recommendations, and scale these across the sales team.
- Design and lead alpha/beta testings with clear criteria to capture early-stage insights for product innovation and fine-tuning, ensuring the product is ready to scale.
- Lead quantitative and/or qualitative inbound initiatives such as customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intel to represent the market and address market needs holistically to form product strategy, vision, and roadmap.
Qualifications
- BA/BS degree or equivalent practical experience
- 3+ years of product marketing experience with digital ad products or in SaaS platforms; familiarity with advertising solutions at Google, Meta, and Snapchat.
- A storyteller with a track record of consolidating information into customer-oriented communications;
- A fast learner and self-starter who gets to the point quickly with a good sense of judgment and original thinking;
- A commercial mindset with experience building business cases from market research and analysis;
- Excellent communication and organizational skills with demonstrated experience collaborating with different teams and managing multiple stakeholders to achieve business objectives;
- Strong data and business analysis ability, analytical mind, and good data skills; comfortable with spreadsheets;
- Customer service orientation and experience working in a sales/ client-facing capacity.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information:
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $244888 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.