Svp, Group Director, Digital Strategy & Analytics

INNOCEAN USA, a full-service ad agency located in sunny Huntington Beach, CA, is seeking an SVP, Group Director, Digital Strategy & Analytics to join our team!

This is a hybrid role, x2 days per week onsite. Must reside in Southern CA.

OVERVIEW:

In this role, you are responsible for all automotive digital creative strategy, analysis and optimization. In addition, as the Comms Planning lead on the Hyundai account, you are responsible for designing creative touch points planning for all our content and experiences along the customer journey and helping it all come to life.

In your role you are responsible for translating the overall consumer strategy and customer journey into an actionable creative touch points plan that will deliver behavioral change at all connection points.

You must be passionate about creating innovative ways to grow brands. In addition to being an expert in strategy and the Comms planning landscape, you’re also an expert in digital content strategy – being able to guide the creation of the stories and content that power our communications strategy. You should be well versed in opportunities impacting our client’s audience and automotive category – from the next big platform, to the biggest cultural shift coming our way. You should be considered an expert among your peers and clients, and confident with stakeholders of all levels. Automotive experience is a plus. Digital Strategy & Comms planning expertise is a must.

As part of the strategy team, you will provide thought leadership and analytic guidance to the media team, the data science team, CRM team and brand management to manage a cross-functional team to design and optimize a fully integrated creative touch points and messaging architecture across owned, earned and paid channels.

KEY AREAS OF RESPONSIBILITY:

• Provide strategic oversight to the development of client Governance reporting materials, to ensure the delivery of a timely, accurate and actionable narrative.
• Support new business and agency growth as necessary.
• Oversee channel analytics teams to measure and report on performance.
• Coordinate content roadmap across multiple teams to execute on deliverables. Develop and manage content calendar. Brief media content partners on all branded content initiatives.
• Oversee client education program around comms planning design.
• Own the “Customer Journey” (from brand to advocacy) within agency; understand target audiences, drive ongoing research and emerging research techniques and refinement, and define and share insights and findings. Lead the strategy team in developing a truly integrated customer journey planning process.
• Write and present the touchpoint and content ecosystem plan and recommendation to the client in collaboration with other disciplines within agency
• Provide on-going counsel and recommendations based on channel insights and industry trends on branded content.
• Assist in the development of editorial governance so content is consistent with Hyundai brand voice, style and tone.
• Understanding of CRM a must.
• Strategic lead on all in-market lead generation digital communications strategy and creative brief development including: vehicle and service launch plans, creative briefs across search, static display, dynamic feed, video, social lead gen, and endemic partnerships to help Hyundai achieve business and performance goals.
• Oversee strategic processes including: customer journey mapping, persona development, individual touchpoint strategies, content ecosystem development, advocacy and influencer strategies.
• Agency lead on comms and content planning capabilities, with ability to grow and nurture discipline within agency.
• Responsible for effective design of communications architecture and ecosystem delivery across Owned, Earned, Shared, Paid. Within the team, responsible for ensuring communications plans move far beyond paid, and are unified by a clear idea and communications behaviors.
• Plan and implement omni-channel content marketing strategies across the customer journey that integrate TV, web, mobile, email, search, social media and online advertising.

REQUIREMENTS:

• Experienced in comms planning research and data techniques.
• Experience with both brand and direct marketing initiatives.
• Develop formal, written, agency points of view on a variety of strategic subject matter.
• Great presentation skills. Excellent writing and editing skills, along with the ability to curate compelling graphic imagery. A “storyteller”.
• 10+ year’s experience working in a strategic planning capacity at an ad agency where DIGITAL was a large percentage of your time and focus, including CRM.
• Is informed about industry topics and trends ‘in-the-headlines’ and can articulate and defend his/her point-of-view about them.

BENEFITS:

• 401k - up to 6% match at .70 cents on the dollar
• Wellness reimbursement program
• $600 mo. stipend toward the purchase or lease of a Hyundai, Genesis or KIA
• Generous PTO
• Free Dental and Vision
• 3 PPO Medical Plans through Anthem to choose from at low cost.
• Company paid short- and long-term disability, and basic life.
• On-site Barista
• Beautiful campus across from the Pacific Ocean

The salary range for this role is $275,00 - $325,000.

Pay is dependent upon several factors including but not limited to: client, experience, training and/or transferable skills.