Crm Planning And Digital Content Lead

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. What will you make today?

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

Responsibilities

This position is responsible for managing workstreams and monitoring projects for the CRM Strategy and Operations Team. We are looking for an individual well-experienced in design projects focusing on the digital and virtual experiential angle. In this new role, the candidate will lead projects across the CRM portfolio, from brief initiation to direct decision-making. This newly created role will consist of a broad scope of work, including project management, design planning, creative asset management, and production management, which are critical for the position. This role will also deliver key content, work on strategic initiatives, and manage external creative agencies and weekly governance across strategy and operations. This will require regular daily/weekly meetings with CRM Strategy & Operations leaders and the perspective Marketing leaders across the brand and functions.

What You'll Do...

CRM Planning Management: Responsible for partnering across disciplines within Ford Motor Company and external and internal agencies to ensure design assets are developed and delivered with quality, value, and on time. Energizes and leads the internal team and external design resources from the idea phase to production and fabrication. Ensures each stakeholder understands their role and responsibilities throughout the creative process. Regularly reviews the status of projects with appropriate leadership to verify that Company's expectations are met.

Brand Experience Design Development: Takes ownership of US Ford digital space design and activation of visual language across all communication touchpoints. Working in collaboration with the Functional Design leaders, Global Design Team counterparts, and other design leaders, cutting across brand marketing. Generates creative design proposals (visions, scenarios, concepts) to visualize the desired output and share it with internal and external team members. Participates in research activities and effectively translates customer needs into actionable design requirements. Execute those requirements into design solutions. Responsible for driving to final design recommendations, decisions, and design approval to enable artwork execution/production phases.

Design R&D and Innovation: Identifies and promotes self-initiated design concepts that generate critical business value for the design team and the global marketplace. Partners regularly with the Design, R&D, and business teams. Shares their work and support design culture development in the organization.

External Design Network: Supports the Ford Motor Company Design Organization in building and cultivating a strong external design network.

Qualifications:

• Good communication skills to allow efficient interaction with internal and external partners, project coordination, and time management.
• Have digital design experience.
• Extraordinary design taste and expertise with an excellent sense of design trends.
• Strong conceptual design skills and design strategy experience.
• Collaborative and works well with others to deliver results; keep others informed along the process.
• Bachelor’s Degree in Design required with minimum 10+ years of hands-on design experience.
• Ability to work in an agile, dynamic work environment with a start-up mentality and comfortable with taking risks and proceeding through ambiguity.
• Have full-time agency side and or client-side experience.
• 360 brand design experience (i.e., digital, environmental, experiential).
• Advanced experience with 3D and digital software's including Adobe Creative Suite, SketchUp, AutoCAD, VRay, Premiere, Final Cut, Cinema4D, AfterEffects, and other digital programs.
• Effectively communicates (verbally and written) with internal and external business partners.
• Ability to multitask. Excellent time and project management skills to be able to meet project deadlines.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Paid time off and the option to purchase additional vacation time.
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Vehicle discount program for employees and family members, and management leases
• Established and active employee resource groups
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Tuition assistance
• Paid time off for individual and team community service
• Immediate medical, dental, and prescription drug coverage

For a detailed look at our benefits, click here:

https://clicktime.symantec.com/15uBY3eeN3cCaPQ3pGbwE?h=Tps82VGDATmnH7yPc75qm0ZgSam4Ib39Irf8Jnjr9h4=&u=https://fordcareers.co/LL6NonHTHD

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

At Ford, the health and safety of our employees is our top priority. Vaccination has been proven to play a critical role in combating COVID-19. As a result, Ford has made the decision to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require an accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination or an approved medical or religious exemption.

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