Brand Content Associate - Myprotein Usa

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.
We’re powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.
We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
THG Nutrition & Wellness:
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, Command, MP Activewear and MyPRO, plus Exante Diet.
We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.
Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.
It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.
Reporting into the Brand Manager, the Brand Content Associate will:
Content and Campaign Planning & Execution

• Assist the Brand Manager in production tasks and attend creative production days.
• Create content briefs for organic and paid media channels, for online and offline use.
• Create advertising campaign briefs for upcoming moments in the regional brand calendar.
• Assist the Brand Manager in the project management and delivery of brand projects.
• Assist the Brand Manager in building and implementing the regional brand calendar.
• Localize relevant global content initiatives to the North America market.
• Facilitate the communication of brand milestones with internal stakeholders.
• Conduct quality checks to ensure the successful embedding of campaign content.
• Create and adhere to content calendars for social media and blog channels.

Social Media Management

• Manage sourcing and publishing of content across global Myprotein social media channels.
• Optional: Star in social media videos to help drive engagement and relatability.
• Develop and pitch unique ideas for social and content opportunities.
• Drive and report on growth and engagement metrics.
• Management community on social media and engage with audience.
• Create and edit content to be used across global Myprotein social media channels.

Brand Health Tracking

• Conduct market analyses to inform growth opportunities, identifying consumer trends.
• Understand brand vision and translate them into day-to-day operation.
• Report on campaign performance, across several key performance indicators.
• Assist the Brand Manager in gathering insights into brand health with 3rd party vendors.

Qualifications

• Experience in creative production (written, photo, and/or video) is strongly preferred.
• Must be creative and come up with innovative solutions while troubleshooting.
• Ability to prioritize and meet deadlines on a consistent basis.
• Passion for health and wellness
• Bachelor’s degree in digital marketing, journalism, graphic design, communications, or related field of study.
• Experience in editing content, presenting concepts, and negotiating stakeholder feedback.
• Optional: Portfolio of Client/Spec creative work.
• Adherence to and accurate application of brand style guides.
• Strong communication and writing skills.
• Experience using Google Analytics and/or social media reporting tools is strongly preferred.

What's on offer:

• Discounts across THG brands
• Other benefits (including comprehensive healthcare)
• 401k (vested immediately)
• Salary: $55,000 - $65,000 per annum dependant on experience

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.