Senior Associate, Content Jobs

Overview

The Content Senior Associate assists the manager in translating the content strategy into content programs. The Content Senior Associate is responsible for completing the day-to-day needs relating to content partnerships, from developing tactical media recommendations, launching campaigns, and measuring performance.

Your Impact

• Contribute to the development of client presentations and POVs
• Aide the Content Manager in negotiating partnership deals that deliver the most value to clients
• Contribute a point of view on creative deliverables provided by media partners to ensure assets are meeting client objectives and brand guidelines, including evaluating storyboards, content rough cuts and final assets
• Participate in brainstorms that generate original ideas that can inform the RFP process
• Act as project manager for content partnership programs, ensuring timelines and campaign documents are accurate and shared, providing clear communication of key milestones, and acting as a liaison between partners and client to get approvals
• Produce campaign reports that evaluate the effectiveness of the content programs and identify opportunities for future campaigns; requires ability to organize and analyze campaign data as well as translating the data into insights
• Facilitate the Campaign RFP planning process by drafting RFP briefs, engaging with considered partners to develop proposals, and ensuring all deadlines are met by key stakeholders in the RFP process
• Provide training and guidance that supports the growth of Associates on the team
• Attend production shoots along with Content Manager to ensure smooth production process and client satisfaction on the content produced
• Meet and evaluate external suppliers around content & work with the Content Manager to develop a partnership with the best suppliers

Your Qualifications

• Proactive, a team player with a genuine curiosity about content, digital and marketing
• Diverse – is proud of the difference they can bring
• Strong communication and writing skills
• Working knowledge of content development and distribution process
• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience
• Passionate – brings a genuine thrill and excitement to the role
• Entrepreneurial – is open to new ideas and will challenge old ones.
• Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things
• Collaborative – works well with others, and can align behind a shared purpose
• Demonstrate strong understanding of the role of content and the media partner landscape

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our Attitude Of Positive Provocation Is Enabled By

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses.

• The support to go further than we thought possible
• Deep knowledge we have of our clients’ business
• Confidence to challenge what’s gone before

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn

GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

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