Avp Of Crm, Luxe Division

Job Title: AVP, CRM, LUXE
Division: Luxe Division
Reporting: VP of Lifecycle Marketing, LUXE
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Urban Decay, IT Cosmetics and Youth to the People as well as lifestyle and couture brands such as Ralph Lauren, Maison Margiela, Azzaro, Valentino, Prada, Viktor & Rolf and Mugler.
Overview
The Consumer Data Activation Lead is a key member of our organization responsible for managing their brand’s day-to-day CRM business and drive revenue for D2C. As part of the US Luxe CDMO, the AVP of CDALs / CRM will lead the activation team. This role will support the long-term vision of developing data-driven consumer marketing to build profitable, long-term customer relationships. This individual will evolve the division’s approach to loyalty and database driven strategies, while providing consumer insights and learnings to cross-functional leaders. The AVP of CDALs will collaborate with multiple stakeholders to drive direct-to-consumer programs and merge learnings from multiple data sources to create channel level strategies. This role will analyze and optimize current programs, while collaborating on the implementation of new ones. Among these responsibilities, the AVP will also be expected to lead a team collaboratively and cross-functionally to provide clear objectives and outcomes through open and direct communication.
The AVP Of CDALs / CRM Is Accountable To

• Management and development of Consumer Data Activation Lead team
• Continually refine and optimize direct-to-consumer communications, email, SMS, and execute omnichannel marketing strategies to drive revenue and customer retention.

Consumer Focused Responsibilities

• Execute CRM & Loyalty strategies in media planning, campaign development, testing, management, and optimization to advance business at the division and brand levels by bridging known and unknown data sources
• On-going CRM testing, execution, and optimization of omnichannel marketing strategies to drive customer retention.
• Manage lifecycle marketing strategies which identify valuable consumers and opportunities that drive increased engagement and revenue
• Responsible for customer analytics and behavioral reporting in cooperation with third party vendor. Analyze customer data to inform marketing decisions. Track, evaluate, and disseminate CRM; apply learnings to advance and optimize programs.

Collaboration & Coaching

• Provide clear and concise feedback and development plans to develop leaders of the future.
• Manage the compilation and presentation of CRM reporting and status to cross-functional stakeholders
• Set team goals and objectives for the year, quarter, and month-by-month for new prospects and leads to customer conversion.
• Track and report each initiative’s results against KPIs and identify learning for immediate corrective action or for organizational learning for next time.
• Coach and develop team to grow, thrive and contribute to the success of CDMO and L’Oréal Luxe.
• Partner with D2C, Marketing and Creative teams to amplify brand initiatives and launches

Job Requirements Include The Following

• Strong computer skills necessary (All Microsoft Office programs)
• Self-motivated, results-oriented, strategic thinker. Strong time management and prioritization skills
• Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
• Must be analytical but also creative
• 10-15 years of CRM experience
• Experience managing a team
• Proven track record as a change agent in a matrixed organization
• Proven record of partnering cross functionally to create personalized customer experiences
• Expert knowledge and skill with translating data into insights, particularly as it relates to CRM and consumer/behavioral analytics
• College Degree
• Open to new ideas and actively builds networks to achieve goals

What’s In It For You

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Salary Range: $145,300-$207,000
• Access to Mental Health & Wellness Programs
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

LI_USA_CORP