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Head Of Ecommerce Jobs
Company | AHAVA Dead Sea Laboratories |
Address | New York City Metropolitan Area, United States |
Employment type | FULL_TIME |
Salary | |
Category | Personal Care Product Manufacturing |
Expires | 2023-07-16 |
Posted at | 11 months ago |
Position Summary
Ecommerce head will support our regional leaders for driving the strategy in line with today's digital first consumer journey, focusing on digital acceleration. This role will work in close partnership with Marketing in order to develop and execute consumer experiences across all touchpoints in support of brand strategies, and engage omni channel experience for consumers brand/product awareness and sales goals. This role will also work across both new product launches and evergreen activations, focusing on delivering a best-in-class shopping experience for online consumers,
Ecommerce Sales/P&L/ Business Development Management
Drive the e/Commerce strategy across all Online channels (brand.com, Amazon and other 3rd Party Platforms)
Co-create and align closely with Brand's Global Launch and Marketing program calendars, including market-specific launches, promotions and programs Architect sophisticated database marketing programs with diverse and innovative testing strategies to ensure optimum campaign success
Direct the day-to-day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers
Partner with key global affiliates to drive global growth ldentify and execute key actionable customer acquisition and retention opportunities through in depth analysis of consumer behavior data
Drive launch and operations of loyalty programs
Collaborate with Online Planning to set and forecast sales goals and inventory allocation optimization
Create and execute a best-in-class experience across all online channels, ensuring 100% accuracy of product content, promotion execution, and adherence to brand and business objectives
Accountable for global reporting and analysis with key stakeholders to share pertinent leanings.
Site Strategy, Marketing and Merchandising
Build, manage, and refine online assortment. promotions, price management and product/content story presentation
Remain synergistic with cross channel marketing planning. Marry expertise of traditional sales
approach with online sales for a seamless customer experience to successfully attract and retain customers
Partner with marketing categories to enhance product stories, increase relevancy regarding
product efficacy
Online Customer Acquisition & Retention
Oversee email marketing and acquisition marketing programs and communication strategy
Ensure online marketing strategy supports overall brand.com and brand strategy
Approve email calendar and segmentation
Develop new acquisition programs to drive awareness, engagement, and new customers to the Global brand sites
Forecast and deliver on volume, costs, and revenue targets for all acquisition programs
Oversee planning & support for optimal site exposure to elevate program for best interaction and consumer engagement
Provide guidance as needed on special projects and site features to build brand awareness or support external web programs
Team Leadership/Management
Build a high performing and competitive Online Sales team
Cultivate a strong sense of customer-centric site experience
Demonstrate and encourage daring sales strategies while remaining true to brand DNA
Qualifications
Proven track record in running a successful ecommerce business with significant year over year growth
Proven track record in strategy and planning budget and P&L management, merchandising and marketing, and vendor selection and management
Advanced online customer analytical skills, highly detail-oriented and unprompted follow-through
Be insight led, driving insight capability and mentality to inform decisions across site, social, and digital marketing executions
Experience developing an omnichannel brand vision in partnership with the Global Brand team, and implementing specifically in the online channel with flawless and consistent execution
Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team
Ability to clearly communicate complex or digital/social concepts to a non-digital audience
Creative, diplomatic, calm under pressure and strong interpersonal skills
Ability to travel as required
Skincare experience is a plus
Job Online/E-Commerce
Primary Location: US-NY-New York
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