Associate Media Director Jobs

Job Type

Full-time

Description

The Associate Director, Media Strategy & Planning is responsible for developing and delivering integrated media campaigns that drive brand awareness, consumer engagement, maximize brand impact, and deliver performance results.

The Associated Director will have a strong understanding of the holistic media landscape including linear and digital tactics, inclusive of Social and Influencer marketing. This role will play an important part in helping Client marketing teams drive business through efficient and effective media plan deployment. The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to successfully lead strategic initiatives.

Essential Duties And Responsibilities

• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable.
• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development.
• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs.
• Interface with clients and internal team to build strategic communication plans for targeted segments.
• Responsible for management and development of Strategy and Planning team.
• Assume accountability and ownership of campaign planning for Clients.
• Strategize with internal directors and client to develop innovative, well-targeted marketing solutions.
• Embrace and encourage a culture based on teamwork, collaboration, and support.
• Collaborate and foster relationships with key partners including clients, internal teams, and media partners.
• Support development of strategic approach by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities.
• Develop best practices for improving communication and collaboration within the team and the group.
• Serve as escalation point for teams to help troubleshoot issues, be solutions driven.

Requirements

• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
• Experience working within media systems/platforms a plus (i.e., eMarketer, Mintel, Kantar, MediaOcean/Prisma, MRI Simmons).
• Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams.
• Strong digital media experience preferred.
• Strong organizational, communication, and time-management skills.
• Proven experience in successfully managing multiple work streams at one time.
• Previous team management experience.
• 5+ years of experience in Media Strategy/Planning experience across media channels.
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment.
• Excellent presentation skills to effectively lead meetings in-person with key clients.

EDUCATION

• Bachelor’s degree (B.A. or B.S.) required.

TRAVEL

Some travel required.

COVID-19

Walton Isaacson, LLC., has a mandatory vaccination policy.

FLSA STATUS

Full-Time; Exempt

Benefits & Perks

Medical, Dental, Vision, Basic Life, Flexible Spending Accounts, and Supplemental Insurance

401(k) with company match

Paid Holidays

Summer Fridays

Unlimited PTO

The salary range for this position is $90,000.00 to $130,000.00. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company(applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

At WI we are committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Walton Isaacson to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.