Assistant Media Planner, Programmatic

Good Apple is looking for an Assistant Media Planner, Programmatic to join our amazing team. You will learn how to plan and activate a campaign from ideation to launch to ongoing optimizations and insights. You will be responsible for learning the foundational elements of audience-based media planning and cross-channel programmatic campaigns, including but not limited to: display, native, video, CTV and DOOH. At Good Apple, everything we do is centered around our client objectives and success, so you will be working closely with many other technical specialties, including paid search, paid social and analytics.

This Job Will Be A Great Fit If…

• Have an entrepreneurial spirit and can collaborate well in a team atmosphere
• You are naturally curious and generally positive thinker
• Have great attention to detail and enjoy media math
• Can successfully manage time and priorities in a fast-paced, dynamic environment
• Like getting hands-on technical expertise to build a foundation in digital media buying
• Enjoy speaking and writing concisely and persuasively
• Love asking questions and thinking critically

Job Responsibilities:

• Learn the basics of ad operations team to ensure all specs and implementation are in compliance with policy
• Write POVs and summaries of key industry events, platform updates and partnerships
• Closely monitor real-time campaign data to maximize performance and scale
• Strategize, set up, and successfully launch programmatic campaigns across multiple platforms (Prior experience with ad servers or DSPs is a plus, including but not limited to: Google Campaign Manager, MediaMath, DV360/YouTube, Amazon Advertising, The Trade Desk etc.)
• Provide reliable and accurate campaign reporting on a daily, weekly and monthly schedule
• Collaborate with external partner contacts and internal analytics team to resolve any technical or quality issues originating from programmatic channels
• Perform monthly accruals, accounting and update projections
• Develop, launch and optimize cross-channel campaigns

Desired Skills & Experience:

• Experience working on a team that required fast-paced collaboration
• Strong math and analytical skills (preferably experience with media math & media plans)
• Desire to work on some of the most exciting retail and e-commerce brands
• Advanced computer skills (Excel, PowerPoint, Word, Google Suite). Comfortable with formulas (Vlookup, etc), pivot tables, chart creation and template building
• Strong interest in Digital Media
• Bachelor's Degree with 3.0 or higher GPA or equivalent work experience
• At least 3 months of work or internship experience, preferably in media planning and buying
• Prior experience with ad servers or DSPs, including but not limited to: Google Campaign Manager, MediaMath, DV360, YouTube, The Trade Desk, Amazon Advertising, etc.)