Media Planner Jobs

The Media Planner position will be responsible for the planning of all media strategy, inclusive of both Digital and Traditional mediums. Planner will deep dive into local market specifics for General Consumer Market and Multicultural targets within multiple assigned area(s). This role will manage the day-to-day process of all media planning efforts for Clients of responsibility with collaboration with managers and greater planning team.

Responsibilities

• Researches and gathers data to assist in the preparation of media planning
• Evaluates and sets communication goals both specifically by media channel and holistically
• Aids in the development of target consumer profiles and market trends
• Supports Supervisor and Director in the development of media objectives, strategies, tactics and channel selection
• Directly engaged in planning all mediums including Television, Radio, Out-of-Home, Display, Social, Streaming Video/Audio
• Evaluates wide range of media vehicles to determine plan application and implementation
• Generates and maintains planning documents such as flowcharts, budgets, program POVs and market landscapes

Qualifications

• Ability to manage and prioritize multiple tasks required.
• Strong understanding of media fundamentals
• Bachelor’s degree (B.A.) Marketing, Communications, Advertising or related field
• 1-2 years agency/media planning experience
• Previous experience with project management and task management a plus
• Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities.
• Strong knowledge of MS Suite (Word, Excel and Powerpoint)
• Proficient in IMS, Simmons, Scarborough, Rentrak, as well as planning tools such as Clear Decisions, Kantar, MediaTools)
• Excellent time-management skills
• Knowledge and experience with Strata/SBMS, Media Tools and Advantage a plus