Media Planner Jobs

Job title : Media Strategy

Location : PST

Duration: 6 months; with possible extensions

• Retail and/or banking experience preferred .
• Comms strategic planning and media experience preferred.
• Performance marketing and brand experience
• Cross channel digital experience (in platform). Min. 2 channels . Offline nice to have.

Role Summary/Purpose:

Essential Responsibilities:

• Influence and align stakeholders in a highly matrixed organization
• Work collaboratively with platform owners and in-house agency partners to ensure optimal channel distribution, orchestration and performance
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Partner with channel teams to share ideas, communicate opportunities, and to identify and deliver new solutions for campaigns
• Proactively investigate media opportunities and craft well-supported, articulate POVs to present to stakeholders internally
• Develop media strategy for marketing teams across the enterprise, aligning business objectives to best use of paid media channels to deliver business impact
• Perform other duties and/or special projects as assigned
• Actively make plan optimization recommendations as supported by channel lead performance
• And reporting

Qualifications/Requirements:

• 3 years of experience utilizing tools such as Google Analytics, Omniture, or other
• Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of digital marketing
• And digital media experience.
• 4 years of direct marketing experience using customer data analysis and segmentation
• A minimum of 6 years of integrated digital marketing, media or analytic experience that includes(can be concurrent):
• 3 years of client account management
• 3 years of experience with integrated paid media planning experience inclusive of ad words and display marketing, and paid social media in the health & wellness sector
• Experience in financial services, retail or healthcare industry
• Performance tools to manage digital marketing metrics

Desired Characteristics:

• Account/comms planning experience

• Experience in financial services, retail or healthcare industry

• Communications/strategic planning and media experience preferred

• 3+ years of agency experience in a media strategy role

• Strong understanding of technical requirements, including tracking pixels, data integrations, etc.

as it applies to paid media capabilities

• Strong quantitative skills, including analytical abilities and math proficiency

• Experience in direct response campaign execution