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Integrated Media Planner Jobs
Company | Basis Technologies |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-05-23 |
Posted at | 1 year ago |
Who We Are
- Negotiating with vendors to secure the best inventory and pricing available for our clients
- Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media planners.
- Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success
- Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
- Maintaining a deep understanding of all syndicated media tools and how they can contribute to the planning task at hand
- Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
- Operating with a solutions-oriented approach and a high degree of client servicing
- Delivering integrated media plans considering all media channels based on clear rationale
- Strategic thinking and proactive client service skills
- Ability to work well in a cross functional team environment
- Strong issue resolution and problem-solving capabilities
- Passion for staying current with the latest research and media tools to guide recommendations
- Strong written and verbal communication skills
- Understanding and interest in programmatic media and real-time bidding
- Intermediate to Advanced Excel and Powerpoint skills
- Experience working alongside a Demand Side Platform
- 2+ years of experience in digital media planning and buying
- Experience working with a 3rd party ad server
- Basis Certified
- Experience in holistic media planning with a focus on search and social
- Previous holistic media planning experience
- Experience in digital reporting dashboards such as Datorama
- Hands on DSP buying experience
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