Account Based Marketing Manager

Account Based Marketing Program Manager

Location: Remote

Duration: 8 months with Possible Extension/ Possible Contract to hire

Pay Rate - $70/HR on W2

Overview

The Account Based Marketing Team is looking for a strategic and commercially minded marketer who will be responsible for defining and delivering marketing initiatives that generate new sales pipeline with enterprise accounts and expand on existing opportunities within target accounts. You will play a key role in growing our ABM marketing function. Responsibilities included planning, organizing and executing programs that advance existing opportunities for the sales team within specific, targeted accounts and contacts.

Top 3-5 skill sets that would make a candidate stand out from the rest :

Exceptional Communication skills, Creativity & Problem Solving in developing differentiated campaigns for Forture 500 accounts, Adaptability and experience developing relationships with sales and working virtually, Attention to Detail in project management and proofing/editing.

Some of the things you’ll be doing:

Own the overall marketing strategy, planning, and execution of top tier accounts (ABM) Leverage a marketing mix of digital ads, email, hospitality, strategic industry events, and personalized bespoke experiences to deliver results Partner with 3rd party vendors and agencies for ABM discovery, insights, and execution Drive Pipeline Sourced, Influenced, Maturation, and Deal Closure through Account Based Marketing efforts Work with extended teams and stakeholders not limited to Sales, Sales Operations, Industry Marketing, Field Marketing, Executive Engagement, Client Innovation Center, Customer Engagement and Marketing Operations teams on the overall end-to-end experience for ABM accounts Leverage ABM technology and tools to drive digital programs and leverage account intent data to strategize, prioritize and convert leads Maintain written and verbal communications to ABM account directors, customers, and internal marketing partners on ABM efforts.

Develop and roll out an ABM approach that focuses on 1:1 efforts for top tier accounts Scale out programs for easy execution Measure results and generate insights with an analytics-led approach Provide education to the field on the latest ABM structure, trends, and ideas.

Stay current on the latest trends in technologies and strategy for ABM Who you are… Experienced. Experience planning, executing and optimizing ABM programs and campaigns for strategic accounts. ITSMA Certification is a plus.

Domain Expertise in Account Based Marketing strategy and program development preferred.

Strong understanding of how to create unparalleled brand experiences and a track record for delivering innovative customer experience through enterprise-focused initiatives. Inquisitive and proactive in terms of ideas and innovation.

Strong critical thinking, creativity and can pivot on the fly.

Natural relationship builder who can work effectively across different subject areas, time zones and cultures and thrives within a matrix organization. Ability to lead through indirect influence.

Excellent written and verbal communication skills.

Analyze the ABM Dashboard for ROI metrics, focused on Relationships, Revenue, and Reputation.

Leverage data and ROI metrics from the ABM dashboard to develop go-to-market plans and communicate your team’s narrative QoQ and YoY.

Able to manage multiple simultaneous projects and consistently hit deliverables on time and to agreed quality standards.

Requirements

7-10+ years of relevant work experience direct experience in Account Based Marketing a plus.

Proven experience effectively driving consensus across diverse teams in multiple departments, time zones, and functions with individual priorities.

Demonstrated ability to present to leadership and overall strong presentation building skills.

Experience in launching new and innovative ideas.

Strong relationship-building skills with acute attention to detail.

Experience working with large and complex sales teams.

Experience and strong knowledge of how to put together a robust marketing plan for an entire year.

Dynamic, confident personality that is self-motivated and capable of working in a fast-paced environment.

Can-do, positive, inspiring attitude with an outside-the-box, innovative and creative mentality.

Passion for software-as-a-service, platform-as-a-service, and innovative thinking.