Influencer Marketing Manager, Global Selling Business

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make an impact happen with a career at TikTok.
Global Ecommerce-global selling business, a cross-border business line, and a key segment of the Global E-commerce business. Our experienced team is always guided by demand to constantly explore new commerce opportunities for how we can support businesses of all sizes；We aim to enhance our user and community’s experience to discover and engage with what they love through abundant product offerings, strict quality control, efficient fulfillment and high-quality after-sales service.
We are seeking a highly motivated and experienced Content Manager to join our team. The Content Manager will be responsible for developing, implementing, and managing our content strategy across various digital platforms(TikTok to be the main focus). The ideal candidate has a strong understanding of content marketing, exceptional writing and editing skills, and a creative mindset. They should have a proven track record of creating engaging and compelling content that drives audience engagement, brand awareness, and business growth.
Responsibilities:
- Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro and macro influencers.
- Continue to nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations；
- Maintain talent relationships and create connections with new partners through mailings and outreach on brand initiatives, building close relationships that create alignment and transparency.
- Build relationships with cross-functional leaders and ensure regular communication and alignment on influencer marketing and brand initiatives.
- Drive product sales via creator promotion & campaigns.
- Lead in developing new business proposals, including proposal development including PowerPoint building, writing, and organizing relevant materials.
- Develop influencer and talent relations programs for the brand.
- Oversee offline event activations with top influencers and ambassadors.
- Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates
Qualifications
- Bachelor’s Degree Required
- 3+ years of related experience, preferably within Influencer Marketing, social media, or PR in the fashion industry
- Expert in leading TikTok or social media platforms (Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends
- An ideal candidate will have a personal rolodex of influencer and celebrity talent relationships with and an eye for new upcoming talent
- Tech savvy, great analytical skills
- Excellent written and verbal communication skills with keen attention to detail
- Ability to think strategically and creatively
- Flexibility to adapt quickly to changing business needs and dealing with ambiguity
- Comfortable with occasional travel
- Self-starter, ability to thrive in a fast-paced environment, result driven
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]
Job Information:
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $91200 - $192533 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.