Influencer Marketing Manager, Restaurants & Hospitality

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Square empowers Food & Drink businesses of all kinds to start, run, and grow their businesses through advanced workflows, specialized products, and business insights specific to them, while also leveraging Square's broader ecosystem. In short, we love restaurants (and other F&D businesses such as bars, food trucks) and the creative and business minds behind them. If you are a marketer who also loves this space and the personalities and trends around it, this may be just the role for you.

As Square’s first marketer fully dedicated to the Influencer discipline, you will build our muscle and motion in this important area for the Food & Drink vertical. Whether it is partnering with category thought leaders, content creators or - critically - influential Square sellers, you will leverage a diverse set of voices to help tell the story of our solutions and how they can help sellers of all sizes thrive. This is an individual contributor role with significant scale and impact realized in two key ways: First, you will act as a “COE” (center of excellence) for our marketing teams around the world. This means creating a scalable and best practice “playbook” for how we should engage, evaluate and assess/measure influencer partnerships. Second, you will personally own and drive our most strategic, highest profile influencer relationships in the US — from talent selection through to activation and measurement. You will report into the Brand & Integrated Marketing Lead.

You will:

• Develop deep relationships with relevant stakeholders in the company, ensuring perspectives are solicited, considered and synthesized into both our overall strategy and individual collaborations. This can include Integrated Marketing, Social, Content, Product Marketing and beyond
• Collaborate cross-functionally on influencer activations and deliverables that meet goals and objectives, such as events/appearances, content, and other media as informed by our operating model
• Serve as a thought partner to our country marketing teams who may seek light consulting on market-specific F&D influencer projects (outside the US).
• Devise a strategy that facilitates diversity in the types of influencer partners that represent Square
• Identify key target relationships for “strategic level” F&D influencer partners in the US. These will comprise our largest investments in the space and serve as our longer term brand ambassadors.
• Establish best practices for our approach to Influencer Marketing, including partner identification, compensation, management, collaboration, and measurement. As a key architect of our Center of Excellence for the influencer discipline, you’ll ensure our operating model and knowledge base in this area is not only innovative, but effective and efficient for the brand and business

Qualifications

• 5+ years of overall marketing experience
• Have stellar communication skills and can clearly communicate your ideas in both written and oral channels and forums
• Demonstrate powerful negotiation skills that benefit Square while maintaining healthy relationships with creators and talent managers
• Have a proven track record of producing quality work from idea through execution that's on time and within budget
• Deeply understand and value the power of data in driving decision marketing. But you complement it with strong judgment and instinct.
• 2+ years of experience buying and managing talent/content in the digital space and interacting with influencers, agencies, and MCNs alike
• Have deep experience in brand building, partnership management, and content marketing
• Know and love the F&D/Restaurants space (sellers and industry). This includes a strong understanding of influential personalities, industry culture and emerging trends.
• Have proven ability to cultivate strong relationships based in mutual respect and trust with both internal and external partners

Bonus Qualifications

• Have FinTech or Tech experience
• Have experience in B2B marketing, with exposure to small and medium-size businesses
• Have deep expertise across key social media properties including, but not limited to, Instagram, YouTube, Facebook, TikTok, Snapchat, X, YouTube, Pinterest, Reddit, Snap, blogs, etc

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $138,200 - USD $169,000

Zone B: USD $128,500 - USD $157,100

Zone C: USD $121,700 - USD $148,700

Zone D: USD $110,600 - USD $135,200

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

• Paid parental and caregiving leave
• Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
• Paid Life insurance, AD&D, and disability benefits
• Retirement Plans including company match
• Health Savings Account and Flexible Spending Account
• Healthcare coverage (Medical, Vision and Dental insurance)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
• Paid time off (including 12 paid holidays)
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Employee Stock Purchase Program
• Learning and Development resources

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.