Group Influencer Marketing Manager, Google Workspace

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Kirkland, WA, USA; Austin, TX, USA; New York, NY, USA; Reston, VA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA; Washington D.C., DC, USA.Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in solution and product marketing, market research, influencer relations, customer reference, or a thought leadership role.
• 5 years of experience leading teams in a technology environment.

Preferred qualifications:

• Knowledge of the business-to-business (B2B) technology analyst landscape.
• Experience working with agencies and managing budgets.
• Experience working at a global scale across regions (e.g., Europe, the Middle East, and Africa (EMEA), Latin America (LATAM), Asia Pacific (APAC), North America).
• Experience with multi-product organizations that sell into IT and business audiences.

About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you’ll drive programs to build awareness and credibility for Google Workspace through influencers and customer advocates on a global scale. You'll build messages and customer stories that speak to and resonate with specific audiences and come to life through various channels. You’ll build relationships with technology analysts, non-traditional influencers, and customer advocates while building a strategy to scale work to amplify priority product and solution launches.
You will collaborate between Product Marketing, Growth Marketing, Brand, Demand, and Marketing Operations teams. You will work with marketing and sales leaders across Google Workspace and Google Cloud to understand how influencers and advocates can help provide valuable insights. You will also work cross-functionally with business development, account managers, partners, and customers.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $197,000-$290,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities

• Create an influencer strategy that reaches key customer audiences and test creative marketing approaches to identify return on investment activities.
• Research and create messaging frameworks for key audiences and segments. Create messaging and develop customer advocacy content and a plan to disseminate this content.
• Organize work streams and milestones, and gain buy-in across stakeholders.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .