Vp, Digital (Healthcare) Jobs

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VP, Digital (Healthcare)
New York, New York, United States
VP Digital Health
Golin Health is looking for a VP Digital Health to join our team. You’ll work with a rock star team of digital strategists, creatives, creators and analysts to identify real-time opportunities, monitor issues and trends, as well as create and execute marketing campaigns for the client. Your role will include identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client’s investment. You’ll integrate across digital platforms, organic and paid channels to drive results.
Golin Health is a progressive public relations agency with PR, digital and content at its core. Inclusion is a key value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable. Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest pharma and life sciences companies in the world.
What You’ll Do

• Collaborate in the practice’s management and growth
• When necessary, roll up your sleeves and get into execution mode as a player / coach
• Identify client objectives and learn how to integrate digital and traditional communication strategies
• Provide strategic counsel and advise on digital/social campaigns and tactics across the ecosystem of paid, earned, shared and owned media
• Oversee work of junior employees across social media strategy, content creation, community management, influencer outreach and engagement, analytics and more
• Take a proactive approach to leading and building business, strategy, and platforms
• Develop a network of social media influencers, digital / social media contacts, etc. for your clients
• Serve as the Digital client relationship leader for Golin Health clients
• Own the digital strategy process; see the need, lead the brainstorm, and begin to identify other team members who have the potential of becoming facilitators
• Play a leadership role both within the Digital team and across the agency
• Work directly with account teams and Digital leaders to develop inspirational multi-channel strategies to help elevate our clients’ brand
• Lead and mentor junior to mid-level team members to build a culture of high performance

What You Have

• Bachelor’s degree in marketing, communications or related field with 8-10 years of experience driving and executing digital / social media / influencer marketing campaigns
• A solutions-oriented mindset
• A strong understanding of traditional media and content marketing strategies, ability to integrate campaign strategies and tactics across earned, owned and paid media, and apply analytics to measure results and provide insights
• Experience managing and leading an account team and working with large fully integrated teams
• Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
• Impeccable client relationship skills and experience
• Excellent verbal, written, presentation and problem-solving skills
• Experience managing large digital/social programs from start to finish
• Confidence when presenting no matter the size of the group or situation
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• A self-starter mentality – you don’t wait for someone to tell you what to do next
• Strong creative and strategic thinking with the ability to deliver innovative programs and approaches
• Ability to work with vendors and manage sizeable budgets
• Comfort operating in ambiguous situations and navigating challenging situations
• Ability to galvanize internal teams to approach communications with a “digital-first” mindset
• Passion for client service and an ability to juggle multiple projects and changing priorities

Salary range: $125,000 – $225,000
Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations. 
Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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