Vp Of Digital Operations

Our client, a digital marketing platform, is looking for a VP of Digital Operations. The role will build digital advertising campaigns within the company’s rapidly growing digital media function. On a day-to-day basis, you will oversee a team that implements every aspect of the digital business, from onboarding campaigns, monitoring their progress, reporting results, and handing off to accounting for billing and revenue recognition. They’re currently in-housing their programmatic stack, and you’ll be charged with ensuring its successful spin-up.

To be considered for this role, you will demonstrate a broad understanding of the programmatic marketing landscape and have previous hands-on experience managing a digital programmatic function. The ideal candidate will be smart, professional, a first-class communicator, diplomatic, and good at problem-solving.

If you like big challenges, enjoy an entrepreneurial environment, and are confident in your ability to build a center of excellence for digital campaign delivery, this might be the right opportunity for you!

Main Responsibilities:

• Lead all campaign implementations: taking the hand-off from sales and serving as senior point person for all operations-related tasks.

• Oversee DSP operations: launching, monitoring, and optimizing campaigns; troubleshooting campaign delivery issues, including brand safety issues, scale, pacing, profitability, and client KPIs.

• Create and mandate best practices and processes for campaign delivery, including kick-off calls, asset collection, QA, and client reporting.

• Ownership of digital revenue recognition, including weekly pulse reports and comprehensive monthly tie-out with accounting.

• Oversee day-to-day project management for all operations staff via task management software, developing a NOC mentality.

• Liaison with programmatic stack vendors and data providers, ensuring timely and seamless support.

• Implement complex programmatic sequence campaigns, including triggered mechanisms and daily, weekly, and monthly PLD reporting requirements.

• Develop reporting APIs from the programmatic stack to create dashboards and increase monthly close-out efficiency.

• Partner with CPO on the development of a “next best action” messaging platform that spans programmatic, CRM, email, and tactile vehicles.

Required Experience:

• Bachelor’s degree and 5-10 years of work experience in programmatic media.

• Background in media strategy and investment with knowledge of advertising channels across Display (desktop, mobile), Digital Video, social media, OTT, and OOH.

• Extensive programmatic experience within DSPs or exchanges, agency trade desks, or companies with in-house programmatic capabilities; ability to manage a self-serve programmatic function.

• Working knowledge of identity graphs and onboarding (LiveRamp, Throtle), leading consumer data providers (Epsilon, Acxiom, TransUnion, Experian), and ad verification and brand safety tools (IAS, Double Verify, Moat).

Desired Competencies:

• Front-line client issues management, including project management, campaign performance read-outs, and technology implementation.

• Top-flight project manager with experience managing daily task completion of 4-6 junior employees.

• Demonstrable leadership skills; strong sense of urgency.

• Proven excellence in multitasking, prioritization, and problem-solving skills.

• Strong analytical skills and uncompromising attention to detail.

• Superior verbal, written, and interpersonal communication skills; highly proficient in Microsoft Excel (pivot tables, macros, etc.).

• Adaptable to evolving responsibilities, not afraid to ask questions and seek solutions.

Benefits

• Competitive Salary, Management Bonus, Paid Vacation, Health Insurance, 401K