Vp, Brand Marketing Jobs

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

As Vice President, Brand Marketing, this role unifies the strategic positioning and approach to many of Universal’s Live Action Event Film slate & Franchise portfolio, with oversight during theatrical release and throughout its lifecycle to ensure brand consistency and success.

The Vice President of Brand Marketing collaborates and partners with teams across Comcast NBCUniversal, including NBC, NBC Sports, Peacock, SKY, Universal Destinations & Experiences, Universal Products & Experiences, Xfinity and Executive Leadership across the company’s portfolio to support theatrical marketing plans and prioritize development of brand extensions for some of Universal’s key Franchises.

The Vice President, Brand Marketing is a role that requires a unique balance of creative innovation, strategic savvy and operational excellence.

Essential Responsibilities

• Ideate and manage execution of Symphony campaigns for Live Action slate across Comcast NBCUniversal which includes 20+ cable networks, 40+ digital platforms, Universal Destinations & Experiences, Comcast and SKY
• Support the development and execution of annual and long-term strategic plans for key franchises in theatrical windows and beyond
• Manage the collection and procurement of film production assets working directly with production to secure and distribute for product development and sales materials
• Dynamic presentation skills required to represent studio across international business units, third party pitch meetings, trade shows and global summits
• Lead cross-divisional alignment meetings for key properties to unite strategies, maximize opportunities and ensure consistent, creative executions
• Manage development of custom content, toolkits and integrations for priority titles (theatrical and franchise windows)
• Oversee creation and execution of Executive Presentations with fluency in Keynote, video editing and scripting. Ability to develop a presentation narrative with a strong creative approach
• Manage brand extensions and partner across key business units, Universal Products & Experiences, Universal Destinations & Experiences, Games & Digital Platforms, Home Entertainment, International TV Distribution, Partnerships to support a robust development of projects and oversee brand assurance, marketing amplification and approvals by providing specialized IP expertise to support their objectives
• Develop sales materials including presentations, reels and collateral utilized studio-wide as well as for annual trade show events
• Oversee canon management and franchise guidelines including demographics, psychographics, brand pillars and communication guardrails
• Team player with the ability to work across multiple divisions including partnering with the international Regional Franchise leads based internationally in Singapore (APAC Region), London (EMEA), Mexico City (LATAM) and Global Franchise Management team based locally

Qualifications

• 8+ years of relevant experience within brand marketing and strategy

Eligibility Requirements

• Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
• Interested candidates must submit a resume/CV online to be considered
• Must have unrestricted work authorization to work in the United States

Desired Characteristics

• Excellent written and verbal communication skills with the demonstrated ability to deliver impactful presentations and pitches to senior business and marketing leaders
• Ability to work under deadline pressures with minimal supervision and a willingness to roll up one’s sleeves to drive tasks to completion
• Willingness to travel domestically and internationally
• Proven high proficiency in Microsoft Word, Excel, PowerPoint and Keynote
• Experience in producing audiovisual marketing content is a plus
• At least five (5) years of work experience in a content-focused entertainment organization, such as a film or television studio, television network, production company, or creative advertising agency, is highly preferred
• Demonstrated ability to influence, challenge and partner with senior executives and peers across a highly matrixed, fast-paced, innovative and highly energetic corporate culture
• Exceptional creative thinking skills with a clear track record of generating compelling marketing ideas and strategies, leading successful brainstorming sessions, and managing a creative process
• Bachelor’s degree in Marketing and/or Communications is preferred

Additional Requirements

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary Range: $170,000 - $210,000 (Bonus and LTI Eligible).

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.