Brand Communications Manager Jobs

• On-site Credit Union and ATM (Corporate office only)
• Company-Paid Sick Leave and Long-Term Disability
• Pension Plan
• On-site Fitness Center (select locations)
• Dependent Children Scholarships
• 9/80 Work Schedule Option (where applicable)
• Paid Vacation Time
• Company-Paid Life Insurance for Active Employees
• Healthy Rewards Program
• Remote Work options available for eligible positions
• Excellent 401(k) Match
• Parental Leave
• Annual Vacation Incentive (40-120 hours of additional pay) for Eligible Employees
• Reimbursement for Gym Membership
• On-site Cafeteria (select locations)
• Medical, Dental, & Vision Plans; FSA and HSA options
• Educational Assistance Plan
• Options are department and/or location specific
• On-site Health Clinic
• Service Awards Program
• Employee Discount Programs
• Company-Paid Holidays

PLEASE NOTE ALL JOBS DO NOT QUALIFY FOR ALL PERKS

Relocation Benefits are not available for this position.

Employer will not sponsor visas for position

The Brand Communications Manager is responsible for developing, implementing, and coordinating comprehensive, integrated brand communications strategies with the goal of establishing and maintaining a favorable image and reputation for the CITGO brand family among internal and external stakeholders and audiences. This position will manage a team responsible for developing and implementing brand communications projects; digital and social media plans; and the development of creative, compelling content for distribution across CITGO web properties and paid, shared, and owned media. This position will provide strategic communications advice and counsel to the light oils and lubricants business units, partner across business units and departments, and work with external agencies, consultants, and vendors to drive proactive and reactive communications initiatives.

Degree

• College Degree (Bachelors Level) in Communications, Advertising, Journalism, International Relations, Business or Related field.

The minimun number of years of job related experience required by this job is

• Minimum of 12 years of experience in corporate and media communications.

List any specialized training or unique skills required

• Communications Plans, Message Development/Implementation and Content Management Leads the development and implementation of comprehensive strategic brand communications plans in support of light oils and lubricants objectives, with the goal of advancing a favorable brand image and reputation with targeted audiences, including customers, employees, investors, consumers and media.
• A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
• Excellent writing/editing and verbal communication skills.
• A valid driver’s license is required.
• Personnel management experience.
• High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.
• Ability to communicate effectively with Senior Management.

Oversees and develops brand content for integrated consumer marketing campaigns and vehicles, including print, broadcast and promotional, that meet strategic brand objectives and communicate in a clear and appealing manner to target audiences. Provides expert and wide breadth of brand insight through all phases of content development, including research of business strategies to ensure an effective communication piece is delivered, development of presentation recommendations, and managing resources necessary to complete the project. Determine whether project development should be executed in house, at agency or through third-party vendor. Liaison with sales, brand equity, lubricants, corporate, and advertising agency of record.

• Brand Crisis Management Anticipates and manages retail related issues and threats to the CITGO brand image, proactively prepares for potential issues, and responds quickly to unforeseen issues, in coordination with the retail crisis response team led by brand equity development. If necessary, quickly organizes, manages and leads cross-functional teams. Based on the magnitude of the issue, implements and facilitates use of the company’s retail crisis management plan. Participates in and contributes to crisis communications planning, including crisis management training, coordination with business continuity, and the development and implementation of crisis simulation exercises for leadership team and related subject matter experts.
• Staff and Budget Management Supervises the daily activities of project managers, developers and content team staffto ensure workloads are distributed appropriately. Manages relationship with internal shared services teams and with external vendors such as advertising and digital agencies, strategic partners, videographers and photographers, to ensure projects meet the specified objectives and timeline. Manages internal and external resources to ensure all brand related projects are completed on time and on budget. Responsible for development of employees as well as coaching and completing performance reviews. Responsible for managing all cost centers related to corporate communications activities.
• Writes, reviews, edits and/or approves, disseminates and coordinates key brand messaging throughout all platforms and promotional materials, including web, print, digital, outdoor, video, radio etc. . Responsible for ensuring key brand message points are being disseminated clearly and consistently, in a manner that resonates with key audiences to reinforce brand value. May conduct research to test messaging and its effectiveness. Collaborates and coordinates with the Corporate team to ensure alignment and create synergies across all media platforms. Must review all materials produced for the branded business, whether internally or through third-party vendors, to ensure that the brand voice and look is effective for the various target audiences.