Retention Senior Online Marketing Specialist

About The Role
We are hiring a Online Optimisation Analyst as part of our Global Retention Marketing team. Coming from a Retention Marketing background in SaaS
ideally, you will be executing the “test & learn” methodology (e.g., A/B and MVT testing) from beginning to end.
What You Will Do In This Role

• Use test and learn experimentation methodologies to test hypothesis, drive learnings and scale winning experiences.
• Leverage customer insights, competitive understanding, and analytics data to unlock growth opportunities, formulate hypotheses and influence testing roadmap to drive key business outcomes across the subscriber journey.
• Be ruthless about determining success or fail through A/B testing
• Effectively partner with global and cross-functional teams to secure alignment and foster accountability.
• Translate campaign / testing requirements into effective briefs for Marketing Operations and Creative teams to ensure clarity on what needs to be delivered.
• Deliver personalized, relevant, and impactful communications across our retention marketing channels, leveraging data and customer insights.
• Actively use data and propensity models to:
• Identify and execute on optimizations of message, channel, target audience, offer, sequencing of communication, etc. to meet desired business outcomes
• Ownership of tests end-to-end, serve as the single point of accountability for a test, including providing on-going updates and proactively flagging roadblocks.
• Create end-to-end journeys that are relevant, compelling, and customizable to maximize customer engagement and conversion (e.g., onboarding, manual renewals, pay fails)
• Identify target audiences to deliver the right offer at the right price and the right time
• Identify relevant customer segments and personalize messaging for each

What You’ll Need to be Successful in this Role

• You have bachelor’s degree, or equivalent.
• You have a competitive spirit with a strong bias for action for constant rapid testing, learning, and iterating to deliver meaningful results.
• You thoroughly enjoy strategic thinking, and tactical execution even more.
• You are passionate about analyzing and interpreting key customer and behavioral data to reveal insights and formulate hypotheses that will improve the customer experience and drive business outcomes.
• You commendably prepare and share key learnings across various levels of the organization.
• You are experienced in executing the “test & learn” methodology (e.g., A/B and MVT testing) from beginning to end.
• You successfully meet deadlines while managing multiple workstreams.
• You have experience in using marketing technology solutions and analytical tools.
• You have 3-5 years of professional marketing or advertising experience, ideally in a retention and churn prevention environment.

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.
Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.