Director Brand Marketing Jobs

Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Director Brand Marketing focuses on developing the multi-year brand strategy for Alaska while leading a team that delivers brand and campaign management, social media engagement and overall media strategy This people leader role is accountable for the relationship, deliverables, and performance of Alaska Airlines and Horizon Air’s creative and media agencies as well as our overarching social media and influencer partners.

Key Duties

• Influence and interact routinely with Directors and Managing Directors across Alaska Airlines and Horizon Air including senior leaders in the company, up to and including the Chief Commercial Officer.
• Establish strategic goals and direction for team of individual contributors and external agencies working on brand campaigns, social media programs and influencer.
• Accountable to achieve brand and revenue objectives in cost-effective and industry-leading ways.
• Lead multiple marketing channel strategies including Digital, OOH, TV/Video, Social Media and Influencer marketing.
• Bring the brand to life in innovative and remarkable ways through all touchpoints.
• Set the strategy to secure Co-op funding from partners and develop unique innovative campaigns aimed at driving awareness and growth of key routes/destinations.
• Establish the three-year brand strategy to grow consideration and ultimately drive intent for the Alaska brand.

• Deliver newsworthy marketing campaigns that drive business objectives and make Alaska known on the national stage.

• Provide an unrelenting focus on driving social conversations that reach Alaska Airlines and Horizon Air’s target audience including influencer engagement.

• Develop and manage Alaska Airlines and Horizon Air’s social media content strategy and activity calendar, the effectiveness of the social media program, and proactively pursue opportunities for optimization. Protect the Alaska Airlines and Horizon Air brand interest and act as a spokesperson externally, when needed.
• Drive the creation of an “influencer” strategy to grow advocacy and reach among Alaska Airlines and Horizon Air’s target audience.
• Develop and manages budget related to brand advertising and social media.
• Track and report the effectiveness of advertising campaigns, social media and develop learning agendas to always optimize and improve.
• Develop people through effective performance management and ongoing feedback, focusing on fostering strategic and systems thinking, development of talent and succession planning across teams and functions.

Job-Specific Experience, Education & Skills

Required

• 8 years of successful integrated marketing experience on the client or agency side.
• A Bachelor’s degree, preferably with a concentration in brand, advertising, marketing, or communications, or an additional two years of relevant training/experience in lieu of this degree.
• Experience with the following:
• 5 years of leadership experience with at least 2 of those years directly leading people.

• Managing advertising campaigns

• Managing social channels, with deep expertise in social space.

• Reporting on campaign performance and ROI.

• The ability to:

• Influence and collaborate with cross-functional peers and senior leaders to align on messaging.

• Think differently, challenge conventional wisdom, and drive new best practices.

• Leverage customer feedback and to research data and business metrics to effectively assess initiatives and drive for continuous improvement.

• Multitask and manage multiple projects simultaneously across various audiences.

• High school diploma or equivalent
• Ability and willingness to travel.
• Must be authorized to work in the U.S.
• Minimum age of 18.

Preferred

• Major consumer brand experience.

Job-Specific Leadership Expectations

• Adapts on the fly to changing requirements in a competitively charged environment; willing to try new things to drive execution that successfully differentiates our product among a vast number of competitors.
• Embody the Alaska Spirit and conduct oneself with Professionalism, Integrity, Resourcefulness and Caring.
• High energy, positive, and executive-level presence, along with top-notch written and verbal communication, public speaking, influencing, and motivational skills.
• Demonstrated leadership cultivating and motivating teams of high performing individuals, including effectively leading through managers of managers.

Salary Range

$151,700 - $250,300 / year

Salary Details

The pay range and total target compensation package listed above is the expected pay offered for this position at the start of employment. Your pay will be based on multiple factors, including and not limited to location, your relevant experience/level, experience level, and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Total Rewards

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Quarterly and annual bonus plans
• Generous 401k match program
• Select number of confirmed travel credits provided annually
• Free stand-by travel privileges on Alaska Airlines & Horizon Air with high priority status
• Generous holiday and paid time off
• Comprehensive well-being programs including medical, dental and vision benefits

For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

Apply by 7:00 PM Pacific Time on 8/24/2023

Employment Type Full-Time

FLSA Status Exempt

Regular/Temporary Regular

Equal Employment Opportunity We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply.