Vice President Of Sales And Marketing - Property Level

Come be a part of something bigger!

Benchmark | Pyramid is a strong believer in offering our employees Work-Life Effectiveness through, practices, policies, and programs to help our employees achieve success at both work and home. Here are just some of the great benefits we offer:

• Partnerships and discounts with major retailers such as AT&T, Verizon and Dish to name a few
• Employee family events (bring the kids!)
• Paid Time Off
• Many more, please inquire for more details
• Companywide Hotel Room Discounts (Who doesn’t love to get away)
• Employee Assistance Program (We are here to support you)
• Full Time employees have access to Medical and Dental insurance to fit your needs
• Benchmark University (You can grow both personally and professionally through on-line webinars and self-study courses)
• 401K match (Let us help you build your financial future)

INSERT PROPERTY SPECIFIC INFORMATION (i.e. Resort Marketing Details, Sign-On Bonus, Property Specific Benefits, etc..)

What you will have an opportunity to do:

Summary

The Vice President, Sales & Marketing will drive business strategies that deliver market-leading performance for Hawks Cay Resort, part of Pyramid’s Luxury & Lifestyle division.

The core functions of this role are to lead the development of commercial strategies that influence cross-functional teams (Sales, Revenue, Marketing) to drive the execution of strategies to achieve commercial performance objectives across all business segments to achieve revenue and market share performance against established goals.

This person will develop and lead the resort’s commercial and business objectives, ensuring sales, marketing, revenue, and catering teams have the right strategies and tools to achieve performance targets.

Through their leadership, this person will ensure clear expectations are established and communicated relative to performance targets, opportunity gaps, and strategic plan progress.

Develops annual performance targets for the resort.

Build short, medium & long-term plans to deliver sustained revenue penetration and market share performance.

Engage and partner with Regional Vice President of Sales & Marketing to provide a single point of commercial performance accountability to drive commercial strategies for the resort.

Maintains a deep understanding of current industry trends and potential risks, actively crafting strategies to react to market conditions, and develops strategies to shift market share.

Positively interacts with property ownership to ensure alignment with goals and objectives

Your Role:

• Execute sales activities to achieve budgeted goals
• Drives the development, design, implementation, and maintenance of content for all content management systems (CMS): website, mobile app, in-room TV, public space display monitors, digital signage and related content.
• Stays abreast of industry trends that the hotel can capitalize on
• Drives the creation of on-property promotions and programming while working with applicable departments to implement
• Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market
• Play a pivotal role in hotel sales efforts, including calling on top ten accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis
• Drives social media strategy to generate online following, including identifying power bloggers, creation and maintenance of a blog editorial calendar, and growth of all Facebook, Instagram and future social media accounts
• Drives digital channel direction through data analysis to deliver ROI
• Work closely with the Public Relations team to coordinate PR related to special events
• Develop and implement all sales and marketing strategies associated with the Consortia, Wholesale, Leisure and Business Travel Market.
• Develop and drive the marketing plan
• Enhance the hotel's community's image by actively participating in associations, events, clubs and boards
• Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion
• Drive the strategic focus on creation and distribution of exceptional marketing campaigns
• Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions
• Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs
• Plan and participate in Sales trips and industry related meetings as appropriate to the assigned markets/territories.
• Assist in the annual budgeting plan

What are we looking for?

Qualifications:

Extensive knowledge of sales, marketing, and revenue management.

Ability to analyze data and establish appropriate sales strategies.

High school diploma or equivalent.

College degree or Associates degree with experience preferred.

Minimum five to seven years of sales and marketing leadership in similar sized operation preferred.

Excellent written and oral communication skills.

Supervisory and personnel management experience.

Aggressive, outgoing and self-motivating individual with pleasant personality.

Demonstrated skills in supervising and building a team high performing sales team.

Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

Can travel on short notice and adaptable to schedule changes.

Proficiency with standard Microsoft Office tools. Knowledge of DELPHI software programs.

Benchmark Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.