Vice President Marketing, Americas

Position Title: Vice President Marketing, Americas

Reports to: President, TAG Heuer Americas

Location: Springfield, NJ or NYC

TAG Heuer: The Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool, free-minded spirit to think ahead. TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, confident people who are connected to the future.

POSITION SUMMARY:

In collaboration with the Headquarters and the commercial team, you develop the brand image and support sales by implementing the global marketing strategy in the Americas region. Lead local execution of all global marketing programs including sponsoring, events, digital, media, PR, and visual merchandising. Identify opportunities for events, digital initiatives, omnichannel opportunities, shop animations and advertising to promote the brand awareness, but more importantly to increase and strengthen the brand desirability, as well as drive consumers to the POS and increase the sell-out.

MAIN RESPONSIBILITIES:

Event Marketing

• Find new opportunities to promote and make TAG Heuer top of mind.
• Organize and execute events in the Americas in partnership with our retail and wholesale doors.
• Identify and develop new initiatives and events to leverage local and international assets.

Sponsoring

• Identify potential local sponsorship opportunities and drive activation of local and world-wide assets to engage with our clients.
• Maintain and develop the relationship with our Americas Ambassadors, leverage and activate them locally.

Digital

• Drive daily activity on our e-commerce and partner closely with our e-retailers.
• Lead the change and strong growth plans for our digital strategy, including CRM and e-commerce to enhance brand awareness and support sales.

Advertising

• Challenge current way of communicating to increase desirability of the brand.
• Manage media budget to plan and buy all corporate advertising and manage co-op programs and budgets.
• Define and implement advertising strategy through all channels

Trade Marketing

• Challenge and constantly evaluate the performance of tools and actions implemented
• Adapt and deploy TAG Heuer visual merchandising and trade marketing material and guidelines to the point of sales – displays, window animation
• In collaboration with the HQ and sales, ensure smooth implementation/construction of corners, shop in shops, and boutiques through the VM team.

Leadership

• Motivate and develop a team of 12 marketing professionals
• Challenge the status quo
• Lead by example, be a source of proposition and innovation
• Encourage collaboration across the organization and inspire creativity

• Strong digital experience, including e-commerce and CRM strategy development and implementation
• Ability to work in teams across functions and across geographies and time zones
• Management experience in the marketing field, and a demonstrated ability to manage and motivate teams
• 10+ years of professional experience, including a combination of marketing, digital, e-commerce and public relations/media
• Bachelor’s Degree in marketing or Communications or equivalent combination of experience required, Master’s degree or MBA with concentration in Marketing or Digital a plus.
• Proven ability to lead by influence and in matrix environments
• Good understanding of the luxury environment and of the American culture and market. Passionate about new trends in lifestyle, arts, new technologies and sports.
• Exceptional social and interpersonal skills, proven business communication and writing skills, and excellent presentation skills

Salary Range: $229,000-$263,000

Employee benefits: At our Maison, we offer a generous and comprehensive benefits package including medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401k, automatic employee contribution, employee assistance programs and more.

Equal Employment Opportunity

Our Company values diversity and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions.