Vice President Marketing Jobs

The VP of Marketing is an innovative marketing expert who will elevate a mature brand to the next level as we grow from a medium sized organization to a large one. The Vice President (VP) of Marketing will develop brand marketing strategies and efforts to strengthen company's market position and achieve desired business goals.

• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
• Implement and execute effective strategy for online platform in alignment with goals.
• Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented
• Leading the marketing team, create and manage the content on social networking sites including LinkedIn, Facebook, Twitter, YouTube, etc. as well as other industry-specific online communities and blogs
• Research products, services, and current strategies to identify new opportunities·
• Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base. Use creative PR strategies to build brand awareness
• Create, deploy, manage, and report on various digital marketing initiatives, customer acquisition & retention programs, automated/triggered campaigns and CRM communications.
• Drive the digital marketing capability (website, SEO, social media channels) - Oversee the marketing team to develop, manage and measure marketing campaigns
• Develop and execute the strategic marketing plan in support of the overall strategy, optimizing the development of products, services, and brand reach.
• Train and coach existing and new franchisees on how to best optimize their website and assist with their campaigns
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Develop strategic marketing plans that are innovative, actionable, measurable, and result in overall growth of the organization.
• Stay up to date to the daily changes in the search algorithms of Google, Bing, Yahoo, and other search engines or areas in internet marketing; continually learning, fine-tuning, and experimenting to discover how the industry is shifting
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

Requirements:

• You have experience working cross-functionally to ensure marketing programs are in line with company objectives
• Proven leadership experience carrying out marketing efforts, including planning, prioritizing, implementing strategy, and budget management
• Metric and growth driven with the ability to draw insight from complex marketing data
• BSc degree in Marketing, Communications or relevant field
• Strategic mindset, with ability to make difficult decisions
• You are entrepreneurial and work well in a rapidly changing environment
• Creative and innovative with strong leadership and communication skills

Working Hours/Environment:

• Work performed from franchise corporate office – travel up to 25%
• Standard Office hours are 40 hours per week – may require additional hours including evening and weekends depending on business needs