Vice President Performance Marketing

Reporting to the Chief Sales, Marketing and Product Officer, the Vice President, Performance Marketing (“VP, Performance Marketing”) will be responsible for developing and executing the strategic marketing vision for GEHA. Our Marketing strategy requires us to create real engagement with members and prospects. Our platform for engagement is collaborating with our employees, members and community partners to showcase through content the values we live every day. This marketing executive will lead that charge. The responsible person will provide the direction, leadership, and vision to the marketing function—which includes a team of 30 + employees and supporting agency partners—and will serve as a key partner to product development, sales and other cross-functional peers.

• Monitor regulatory changes/ to identify opportunities and changing requirements across products and market segments.
• Understand and leverage strategic partnerships with sports organizations and community partners to drive growth goals.
• Develop and implement GEHA’s strategic marketing plans and drive corporate marketing initiatives across key constituencies: consumers/members, providers, agency benefit officers (ABOs), regulators and the general public.
• Develop and execute integrated marketing plans to support growth and revenue projections. This includes, but is not limited to, retention programs for current membership and acquisition plans by customer segment for all lines of business.
• Participate in strategic planning activities and contribute to departmental and cross-functional teams to achieve GEHA goals and ensure future success.
• Implement an integrated marketing strategy that maximizes targeted, direct marketing/direct response promotion, using traditional and non-traditional communication methods.
• Assume shared responsibility for retention and enrollment goals in collaboration with division VPs – Product, Communications and Sales.
• Build, manage and coach a high-performing marketing team

• The ability to create and articulate the tactical strategy to drive enrollment and improve retention.
• The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling.
• An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
• The inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy.

• A leader who is viewed by others as having a high degree of integrity and forethought in his/her approach to making decisions; the ability to act in a transparent and consistent manner while always considering what is best for the organization.
• The ability to set clear and challenging goals while committing the organization to improved performance, tenacious and accountable in driving results.
• Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations.

• A leader who is self-reflective and aware of his/her own limitations; leads by example and drives the organization's performance with an attitude of continuous improvement by being open to feedback and self-improvement.
• The ability to persevere in the face of challenges and exhibit a steadfast resolve and relentless commitment to higher standards, which commands respect from followers.
• The ability to attract and recruit top talent, motivate the team, delegate effectively, celebrate diversity within the team, and manage performance; widely viewed as a strong developer of team members already in the team.

• Creates a sense of purpose/meaning for the team that generates followership beyond his/her own personality and engages others to the greater purpose for the organization.
• An ability to inspire trust and followership in others through compelling influence, powerful charisma, passion in his/her beliefs, and active drive.
• Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.

• Demonstrated track record of driving organizational and operational changes in the day-to-day business of a high-volume operation using current and new technology.
• Demonstrated experience and relevant expertise in leading a large scale marketing operations.
• Requires 15+ years of B2B and B2C marketing expertise in health care or insurance industry with preference for health plan experience.
• Demonstrated ability to lead large complex enterprise projects and programs to successful completion, including building productive, cross-functional relationships and aligned objectives.
• Ability to communicate (verbally and in writing) effectively with senior leadership, managers, employees, and vendors.
• Requires Bachelor's degree or combination of post high school education and related experience required.
• Executive presence and demonstrated ability to influence, build trust and develop effective collaborative partnerships.
• 10 or more years of leadership experience
• Strong expertise in marketing technology and digital platforms.
• Strong data analytic skills with emphasis on driving continuous process improvement.

• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
• Latency (ping) response time lower than 80 ms
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
• Hotspots, satellite and wireless internet service is NOT allowed for this role.
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

• Health/Vision/Dental benefits effective day one
• Incentive plan
• 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
• Robust employee well-being program
• Tuition Assistance Program
• Company-provided Short-Term & Long-Term Disability
• Paid Time Off
• Company-provided Basic Life and AD&D
• Competitive pay/salary ranges
• Personal Community Enrichment Time

The annual base salary range for this position is $200,960 - $301,440 USD.