Vice President, Marketing And Communications Strategy

The Vice President, Marketing and Communications Strategy leads and directs marketing and communications strategy to effectively and efficiently respond to the evolving needs of the College’s diverse stakeholders, centering on the student experience and ultimate success. The Vice President executes a strategic, comprehensive, multi-channel communications plan that advances the College’s overall mission and vision and supports the development and implementation of strategic enrollment management initiatives. This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade College’s District Board of Trustees.

• Leads the strategy and execution of the college’s comprehensive, multi-channel communications plans to advance student experience-driven marketing and communications that build support among campus and external communities
• Leads strategic internal communications to advance the College and President’s strategic priorities and initiatives
• Monitors ROI and other metrics and analytics and reports results to key stakeholders
• Develops, directs and evaluates marketing and promotional strategies across the college and the College’s efforts in earned, owned, paid and shared media through data-driven decision-making
• Partners with the Vice Provost of Student Affairs & Chief Enrollment Officer and the Vice Provost of Academic Affairs to ensure enrollment goals are met
• Oversees a robust multi-media marketing strategy that deepens MDC’s engagement with priority audiences, exhibiting an understanding of audience, readership and viewership; content consumption; social media influence, social listening engagement; and accompanying analytics
• Guides college stakeholders in building strategic and comprehensive marketing and communications plans for their areas to effectively represent the College, which also support the larger College-wide marketing and communications plans
• Leads a synergistic, best practices-focused team that builds integrated, strategic communications to maximize visibility, credibility, reputation, and engagement for the College, its programs, services, and initiatives
• Establishes and maintains collaborative partnerships to attract new and continued enrollment, foster student success, build community and financial support, and maximize returns on institutional (ROI) investments
• Monitors market trends, news and media; reviews and oversees issues management, for the planning and implementation of a comprehensive communications plan that will enhance the College’s brand position within its market and beyond
• Performs other duties as assigned
• Collaborates with Campus Presidents and Deans to assess unique market opportunities, determine strategic priorities and implement measurable campaigns
• Serves as the chief spokesperson for the College and is part of the College’s Crisis Communication team
• Establishes the vision for delivering on the College brand experience, and advances college-wide support and adoption of a unified, consistent, impactful brand message strategy for all MDC audiences and channels
• Ensures marketing and communications efforts build and sustain positive relationships with internal and external constituencies, including media, government, alumni, education and business partners, the local community and the general public
• Provides direction for special events that promote the College
• Acts as chief counsel to the President, College and Campus leaders on all internal and external strategic communications, branding, and marketing

• Knowledge of budget preparation and fiscal management
• Demonstrated visionary leadership, exceptional judgment and strong management skills
• Possesses astute political acumen to engage different constituencies and build productive alliances that support the mission of the College
• Knowledge of college educational philosophy and top management administrative practices and procedures
• Knowledge of federal and state laws, regulations, and standards for the management and disclosure of public information
• Comprehensive knowledge and understanding of brand and enrollment marketing and communications in higher education environment
• Ability to develop and effectively deliver presentations to various stakeholders
• Demonstrated strategic planning skills, with the ability to envision, develop, and implement communication and marketing programs following market research and best practices
• Knowledge of web content accessibility guidelines, Google Analytics and SEO
• Demonstrated success in executive-level marketing and communications in large, complex organizations with increasing levels of responsibility and accountability
• Ability to work collaboratively as part of a team and build strong professional relationships, including nurturing the talents of others through mentoring and professional development
• Knowledge of industry best practices and current and emerging technologies, trends, and approaches used to communicate a brand message that resonates with targeted audiences
• Knowledge of public information and community relations concepts, principles, methodology, and techniques
• Demonstrated ability to manage multiple projects and personnel relationships, prioritize competing demands, and meet deadlines
• Ability to successfully advocate for the student experience and develop strategic initiatives that drive student engagement and success
• Excellent oral and written communication skills with significant track record of executive-level communications experience and ability to connect with a variety of audiences
• Ability to work in a multi-ethnic and multi-cultural environment with students, faculty and staff
• All degrees must be from a regionally accredited institution
• Demonstrated ability in a variety of software and web-based platforms, including CRM platforms
• Master’s degree in Marketing, Communications, Public Relations, or closely related field with a minimum of eight (8) years of demonstrated experience; or Bachelor’s degree and twelve (12) years’ experience of progressively responsible marketing experience
• Knowledge and understanding of College organization, goals and objectives, and policies and procedures, as well as skilled at working with all campus stakeholders to promote transparency, trust, integrity, and collaboration
• Demonstrated creativity, proactive mindset, and inspired marketing and communications leadership in a complex organization
• Ability to provide effective advice and counsel on strategic and/or critical public relations issues
• Strong media relations skills

• This function/position has been designated as "critical". This means that it has job duties that affect the security, safety or physical operation of the College, and are required to work at the Emergency Operations Center and/or have access to the incident scene once normal campus operations have been suspended.

The final candidate is to successfully complete a background screening and reference check process.