Subscription Revenue, Associate Manager

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Associate Manager, PlayStation Plus Subscription Revenue
San Mateo, CA (preferred), Will Consider US Remote
The role sits within a team of 4 crafting and delivering the full year and quarterly growth strategies within PlayStation Plus - working with the wider commercial and engagement teams to deliver company objectives and growth goals.
You will be required to drive subscriber growth and profit from the PlayStation Plus subscriber base by driving our upsell/upgrade strategy – moving customers up our tiers. You will deliver our existing strategy, whilst adapting and learning from performance/customer data – feeding into our new strategy. It will be key to work alongside wider partners to understand performance vs targets and work on plans to help close gaps/drive growth.
You will be required to work at a global level – understanding global vs local behaviors and adapting plans appropriately. This will involve working across all partner teams with colleagues in Europe, American and Asia to agree, communicate and deploy business plans. You will also be the subject matter expert on the Americas – keeping the wider group advised on trends, cultures, key purchasing windows etc.
What you'll be doing: 

• Collaborate with the commercial trading team to build and agree forecasts
• Recognizing revenue risks and opportunities, creating mitigation/go faster plans where appropriate
• Own upgrade global ATL/BTL promotion plans, reviewing performance and running A/B tests
• Communication of quarterly plans to secure consensus and feedback
• Collaborating with and leading partners across growth, marketing, CRM and wider teams
• Lead on upgrade trends, opportunity planning and prioritizing our strategy to hit KPI’s
• Contribute to weekly global service trading meeting including creation of supporting materials
• Create and deliver global business plans to deliver revenue growth objectives
• Point person within Services and beyond for Subscription expertise in Americas
• Collaborate with local and global teams to achieve core KPI’s, and deliver against local opportunities
• Inform, involve, and share with both global functions and regional functions

What we're looking for:

• Strong project and commercial leadership skills
• Experience of strategy creation and prioritization of multiple disciplined factors
• Expertise in the planning, execution, and leadership of business plans
• Awareness of the games and consumer entertainment market
• Ability to propose, craft and lead processes and business operations
• Global ways of working experience with ability to lead/support international teams
• 4+ years of commercial/marketing experience, ideally in subscriptions
• Strong understanding of business economics
• Bachelor's degree
• Creative problem solver passionate about best solutions for the business, partners and consumers

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
The estimated base pay range for this role is listed below.
$107,800 — $161,800 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.